Wu Jianmin: The Goal Is To Enter The Field Of Men's Wear And Cosmetics.

In 2015,

Will achieve the goal of entering the field of men's clothing and cosmetics, and further extend the concept of the "fashion group" to carry out the road of diversified development.

At present, he has signed a contract with the men's wear brand, and cosmetics have basically reached the intention.

The signed men's wear is a joint venture brand. We hope to further develop the joint venture and strong joint venture mode.

Looking at the diversified development path of domestic and foreign enterprises, there are mainly two types of cross-border diversification and industrial chain integration.

He will firmly grasp the fashion industry and take diversified routes around clothing, shoes and hats and cosmetics, so as to better layout the domestic and foreign markets.

Some people may wonder why he chose to enter the field of men's wear and cosmetics. For many years, he has always adhered to the whole industry chain mode, covering many links such as production, design, research and development, and sales.

Now cross boundary development, I think it is natural to draw lessons from it. It is the experience and wealth that Shu Lang has been wearing for many years in the field of clothing consumption.

In the form of terminal, Shu Long's integrated store extends the concept of fashion club. All functions of the club are for clothing brand, and the ultimate aim is to improve.

Sales.

The fashion club includes the brand shops, custom tailor, bar, hairdressing, etc.

For example, "cool bar" is a bar with the theme of "drunken" brand. It focuses on the customers of VIP, who provide customers with shopping, leisure and entertainment services to add interesting experience to customers.

In the future, the channel form of Shu Lang will be worked out according to the change of the commercial channel. The main channel of the whole country is the mature channel mode. The collection store will set the number ratio in a number of cities in an orderly way.

At present, the proportion of direct sales of Shu Lang has begun to decline, and the proportion of joining agents has begun to increase.

Of course, brands should not only focus on changes in traditional channels, but also integrate online and offline businesses.

The regulation and regulation of online platform is the most basic content. It is suggested that the relevant departments should strengthen the supervision of the quality of e-commerce providers, promote the improvement of the electronic commerce platform's docking with the national quality supervision policy, establish the quality supervision system of their own products, further standardize the quality inspection of e-commerce products, increase the risk monitoring and supervision of spot checks on e-commerce products quality, establish the third party public complaint platform, and the credit evaluation system of e-commerce platform and e-business, so as to promote informatization.

Quality supervision and integrity building.

At the same time, the state should promulgate the corresponding laws and regulations of e-commerce, clearly define the respective responsibilities of the electronic business platform, suppliers, logistics providers and so on.

No matter how the channel will change in the future, he will first do well in the unity of online and offline, standardize service system, tax system requirements, standardize himself, open up online and offline channels through scientific and technological means, and steadily advance on the road of diversified development.