Home >

LV President Kim Kai Song: Men'S Ready-Made Clothes Will Become A Growth Point.

2015/2/28 11:09:00 37

Louis WeedonLVKim Kai Song

"The blue section of this bag and

Grey paragraph

"Which is more beautiful?" at noon, the Hangzhou Tower B block was connected to the overpass. The new Louis Weedon shop was not opened until quite a while. Many guests came to fame. A man was carrying a latest Cabas Jour series of men's bags. He looked carefully in the mirror and asked the advice of the salesmen.

Hangzhou Tower such a golden section, actually someone opened 2 boutique, no wonder Louis Weedon China President Kim Kai song in the interview with reporters, excited: "I arrived at 7 o'clock this morning, just arrived from Paris, very tired, but to see this new store and products, really happy."

Since July 2013, when Louis Weedon upgraded the Hangzhou Tower boutique, men's travel bags, accessories, men's watch series, neckties and fabrics, shoes, sunglasses and men's ready-made garments have been bought in Hangzhou.

Men's ready-made clothes

Growth point

"It's too eye-catching. I saw shops all the time."

A guest came in and said.

This location was carefully chosen by Louis Weedon. Kim Kai Ge told reporters that they had a very good team. They had done research in the early stage, and the location of the selected shops would consider several factors such as environment and passenger flow.

"The Hangzhou market is too important for us.

The customers in this city are very smart and more fashionable. They have higher requirements for products and services.

This time we can separate men's products from women, and they can also be more targeted.

We also hope that men in Hangzhou can enjoy some more high-end products. "

Jin Kai Ge, who was interviewed as a model and demonstrated with new products, "we start the Cabas Jour series of new products for Hangzhou store. It can be carried back and you can take it to company meetings or family gatherings.

The reddish Christopher backpack series is also available here when you travel.

The market is changing, and traditional products are becoming more fashionable. For example, the Monogram series has been designed and updated to add some light to the traditional men like me.

You can use it all day.

Louis Vuitton

Products, which is our advantage. "

In the view of Jin Kai Ge, the market potential of men is huge, and ready-made clothes will be an important growth point in the future.

"From the pition to accessories, men will eventually pay attention to their clothes, which is a trend.

For a delicate and busy man, designing perfect high-quality clothes can help him deal with many occasions.

He said.

Luxury is a mystery.

The market is no longer buying.

Compared to the previous luxury stores closed tightly, the store was blocked by a big wall, which made people feel mysterious. Louis Weedon's new store gave people a very "open" feeling, so that people would like to easily enter the door to see.

"We used a large area of pparent glass and window display in store design to create a friendly atmosphere for potential consumers and make them feel at home."

There are some brands that you may enter one or two times in your life, but Louis Weedon hopes that you can come to them twice or twice a month to form a good relationship.

Now that we are knowledgeable and informative, you still think of a closed way to create a sense of mystery, which is definitely not applicable to the market. "

At the scene, Kim Kai song, in addition to being a model display product, introduced a specially ordered mahjong box to reporters, and even forgot to disclose his hobby: "I like playing mahjong, all of which I learned from my teacher."

When asked about the impact of the Chinese government's "anti-corruption policy" on the luxury market, Kim said that this is not necessarily a bad thing.

He even thinks that it is good for brands.

"People love Louis Vuitton. People all over the world are like this. We have history and have been making progress. I believe we have.

Sale

It will not cause too much trouble, because the new generation of young people will grow up and they will continue to love us.

He said.

He has lived in Asia for 22 years, and has visited Hangzhou more than 30 times.

He said, "I have been studying Chinese all these years, and have been trying to understand Chinese culture. I especially like Hangzhou, especially Longjing tea.

In the afternoon, there are 2 hours to rest, just to find friends to drink tea.


  • Related reading

Lining, A Gymnastics Champion, Is More Willing To Be An Athlete Than A Decision Maker.

Boss interview
|
2015/2/28 10:59:00
72

China'S Local Brand Camel Wan Jingang: Online Efforts To Enter The Overseas Market

Boss interview
|
2015/2/28 10:49:00
42

Wu Jianmin: The Goal Is To Enter The Field Of Men's Wear And Cosmetics.

Boss interview
|
2015/2/28 10:20:00
55

王陶:是设计总监也是市场主管

Boss interview
|
2015/2/6 16:19:00
16

Boss Secrets: Focus On Customers Will Not Be Lost.

Boss interview
|
2015/2/4 15:43:00
29
Read the next article

Interview With Costa Big Coffee: What Makes Me Moved?

With the deepening of cooperation with designers in recent years, we gradually realized the importance of the appearance of final fabric products, and combined them with technology, and used their comprehensive level to measure the quality of fabric products.