Clothing Industry Gold Rush Blue Ocean New Pattern "Tide"

Under the tide of the Internet, the garment industry, which is a traditional industry, is also breaking through with innovation. Under the pressure of rising raw materials and labor costs, some new tricks have been played out, and new growth points and breakthroughs have been sought.

The new pattern makes the clothing industry "tide" 3D fitting mirror.

Not long ago, seven wolves in the clothing industry installed a "3D fitting mirror" in the store. Consumers stood before the "fitting mirror" and quickly changed their clothes by hand waving, that is, they could say goodbye to the tedious procedure and try new styles as much as possible.

This software can also consume data mining with big data, and integrate financial, paction, production control, inventory management and other systems.

The change brought by the new technology to the clothing industry is no more than 3D fitting. In the recently concluded CHIC, many enterprises have displayed the intelligent O2O customization system. They only need to place orders on the phone and enjoy unique clothing customization without leaving home.

This year, the apparel industry is taking a big step to test the Internet, combining clothing production with practical concepts and new technologies to better tap the market demand and narrow the gap with consumers.

Not only technology, new business models and industry direction also let the garment industry become "damp".

Some garment enterprises have launched a crowd raising mode for new products, not only raising funds for R & D in advance, but also making products closer to consumers.

For example, the outdoor clothing brand Pathfinder has recently launched a crowd raising of skin clothing on the Jingdong crowd raising platform. Consumers can buy products at low prices by means of crowd financing, or get a certain proportion of return after the sale of products. On-line 1 days, that is, fundraising for more than 300 thousand yuan, and a series of skin protective clothing with sunscreen, gas and fashion are also welcomed by the market.

Crowdsourcing is also one of the fashion industry's attempts.

MII Wei, Minister of the Ministry of industry and commerce, said, "some e-commerce companies have already given feedback to online sales of clothing data, consumer preferences and so on.

We should guide them to design and produce products that are more close to the market and improve their production efficiency. "

There are also some clothing brands to open shop partner system, which greatly mobilizes the enthusiasm of store operators, and enhances brand value-added through upgrading services.

Internet promotes new opportunities for industrial development

In the view of Sun Ruizhe, vice president of China Textile Industry Federation, whether it is based on the Internet mode of customization, public funding, or cross-border cooperation with Internet companies, or the new incentive mechanism of shop partnership, it is a shrinking shadow of the apparel industry trying to tap new growth points with new thinking.

The original intention of these new tricks of the clothing industry is only one, that is, using the Internet means to push the industry pformation and promote the new opportunity for industrial development.

"The Internet accelerates the apparel industry to enter the popular and fast changing consumption era.

Fashion, functional and other personalized needs are becoming new consumption characteristics. These are the gold rush for the apparel industry.

Sun Ruizhe said.

In addition, the Internet has also narrowed the distance between industry and consumers, so that the product can get market feedback quickly, so that garment enterprises can make better use of network services to consumers and produce sophisticated products.

"For example, the crowd raising will allow clothing companies to raise funds for research and development in a short time, while drying their new products online to see if the market is buying."

Yang Jinchun, Secretary General of China Garment Association, believes that because of the new mode and new technology, clothing enterprises can better be user centered, satisfy and even guide everyone's needs.

"Through the human body database, we design clothing that is more suitable for Oriental women, and better grasp the colors and styles of the season and even next season."

Zhang Rongming, chairman of the underwear brand Adam group, said that love has long been using big data analysis to design and research and development. Facts have proved that these products are more popular among consumers.

"Perhaps these explorations and changes have not yet formed the mainstream influence on the whole industry, but the hope of industry is precisely derived from these innovations and attempts."

Wang Tiankai, President of the China Textile Industry Federation, said that to seize the new business format will bring a new spring for the development of the garment industry.

Pursuit of perfection is still core competitiveness

Changing the new ideas and adapting to the new changes is the path for the garment industry to break through in the short term.

But in the final analysis, the industry must go on and solve the core problem of long-term development.

For the clothing industry, it is to enhance the value and quality of products and make products with professional attitude.

Under the new normal,

Industry is worth sticking to and needs to stick to. "

Xia Guoxin, chairman of the Chinese women's clothing brand, who just listed on A shares, sighed with emotion.

Many entrepreneurs who have been in business for over 20 years think that the Internet brings many new opportunities to the industry, but clothing enterprises can not become Internet enterprises. The core of clothing enterprises is to stick to the products that are well done, and perfect every garment from the aspects of fabric selection, design tackling and quality control.

The most basic work must be the most refined, which will give the product a long life.

Industry experts believe that in the Internet age, the garment industry needs to change the "100 meter sprint" to "marathon" and accept the fact that the industry pressure will not change in the short term, and insist on doing the product itself, and insist on the perfect pursuit of technology and quality.

"This is a dialogue between fashion and people, and the essential requirement of the market for products is not changed."

Yamamoto Teruji, the world famous fashion designer, said.

Have you ever tried fitting out orders without leaving home? Have you ever thought that clothes can be acquired through crowd raising?

Let's take a look at the latest fashion trend.