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Zhu Xiaohong, President Of China Household Textile Industry Association: Build A Solid Foundation And Stick To Zhiyuan
At the end of the year and the beginning of the year, it is an important moment to review the past and look forward to the future. In order to summarize the development of the industry in the past year and look forward to the development direction of the new year, through in-depth dialogue with the presidents of various professional associations, we will show the highlights, achievements and challenges of the industry development, and discuss the trend of the future situation. In this issue, Zhu Xiaohong, President of China Household Textile Industry Association, was interviewed.
In 2024, China's home textile industry will maintain a stable operation as a whole. From January to November, the operating income of enterprises above designated size nationwide will increase by 1.44% year on year, reversing the decline in the previous two years. Standing at the key node of the successful conclusion of the "14th Five Year Plan" and the upcoming departure of the "15th Five Year Plan", the China Home Textile Association will adopt seven measures in 2025 to help the home textile industry move forward steadily.
Driven by both internal and external markets, China's home textile industry achieved steady growth in 2024 by virtue of a complete industrial chain, excellent manufacturing strength and favorable policy support, and the export volume successfully reversed the decline of the previous year, showing strong resilience and vitality. Now, standing at the key node between the successful conclusion of the "14th Five Year Plan" and the upcoming departure of the "15th Five Year Plan", 2025 will undoubtedly become an important year for the home textile industry to continue to forge ahead and innovate. As an important driver of the industry development, China Home Textile Association will help the home textile industry move forward steadily.
Export growth and stable domestic sales
In 2024, the global economy will recover slowly and trade activities will recover slightly. Relying on the implementation of a series of national policies to stabilize foreign trade and growth, China's home textile industry will maintain a stable operation as a whole. According to the data from the National Bureau of Statistics, from January to November, the operating income of domestic textile enterprises above designated size increased by 1.44% year on year, reversing the decline in the previous two years. However, the year-on-year growth of operating costs was higher than that of revenue, and the industry profit space was squeezed. The total profit decreased by 6.6% year on year, and the profit margin was 4.05%, down 0.36 percentage points year on year.
From the perspective of each sub industry, the bed product revenue reversed the negative growth trend of the previous two years, with a year-on-year growth of 2.36%; The towel revenue continued the downward trend of the previous year, but the total profit increased by 5.74% year on year due to factors such as the fall in cotton prices; The revenue of fabric arts increased slightly from a high base in the previous two years, with a year-on-year growth of 0.8%.
In 2024, foreign trade enterprises in the home textile industry seized the opportunity of demand recovery in major export markets and reversed the negative growth trend of the previous year. According to customs statistics, from January to November 2024, China's home textile exports reached 44.1 billion US dollars, up 4.95% year on year, but foreign trade enterprises were under pressure, export prices fell and profit margins were compressed. Among the six categories of home textile products exported, towel products saw the most significant decline, blankets slightly declined, and other categories achieved growth.
Zhu Xiaohong, president of the China Household Textile Industry Association, said that domestic sales were generally stable under the promotion of the national "two new" policies. Since 2024, especially in the second half of the year, due to the lack of endogenous consumption power, per capita consumption expenditure has continued to fall. According to the data of the National Bureau of Statistics, from January to November, the domestic sales output value of home textile enterprises above designated size increased by 0.35% year on year, ending the negative growth situation since August.
In 2024, as an important part of household consumption, home textiles have been identified as the scope of "old for new consumer goods" subsidies, effectively improving the enthusiasm of home textile consumption. According to incomplete statistics, nearly half of the provinces and cities in the country have included home textile in the scope of subsidies. The participating home textile brand terminal stores have brought an average year-on-year sales growth of 20%, and some home textile collection stores have brought a year-on-year growth of nearly 60% in December. Subsidy activities boosted consumer confidence, stimulated the production side through the consumer side, and boosted the high-quality development of the industry. According to the feedback from Shanghai, Jiangsu and other places, the subsidy activities are seamless, and will continue to be carried out from January 1, 2025. The domestic sales of 2025 home textiles are worth looking forward to.
Strive for "new" changes
In the journey of China's textile industry striving for high-quality development, in 2024, China Home Textile Association will closely follow the pulse of the times, and with extraordinary vitality and responsibility, it will make a solid and dazzling mark in the development process of the home textile industry. A series of practical measures and innovative actions have promoted the industry to achieve significant breakthroughs in market expansion, standard construction, talent cultivation and other aspects, leading the industry to move forward steadily.
In 2024, the Association will always hold high the banner of party building and actively respond to the call of national policies. Zhu Xiaohong said that in the face of the Implementation Plan for Quality Improvement and Upgrading of Textile Industry (2023-2025), the Association deeply integrated the work of party building with business, not only consolidated the ideological foundation through many party meetings and learning conferences, but also actively carried out characteristic activities such as party building and co construction, guided by the "three new and six forces" working method, to promote the steady transformation and upgrading of the industry under the leadership of the Party, Consolidate China's position as a textile power.
In the field of fashion innovation, through continuous efforts to promote the construction of household textile design talent team, stimulate the innovation vitality of the industry. In 2024, the number of entries in three design competitions, namely "Zhenze Cup", "Haining Cup" and "Zhangjian Cup", reached a new record. "Haining Cup" has also added the AIGC track with the times.
"2024 Fabric Fashion Trend" invited leading enterprises in the industry to jointly create an innovative product exhibition area with three themes, which became a highlight of the autumn home textile exhibition. The "Bed Fashion Trend" was promoted at the Spring Exhibition. The fiber art exhibition organized by the autumn exhibition interprets the diverse styles and features of contemporary fiber materials. The "Home Textile Design Collection" applet continued to add modules and functions, and was further upgraded.
Adhering to the international perspective, the Association actively responds to the national policy of expanding opening up and building a double circulation pattern with the help of the two platforms of home textile exhibition in spring and autumn. Zhu Xiaohong said that the Spring Home Textile Exhibition has attracted many exhibitors and professional visitors at home and abroad, while the Autumn Home Textile Exhibition has broken down against the trend. The number of overseas buyers has increased by 40%, significantly improving the international influence and global competitiveness of China's home textile industry.
The Association attaches great importance to industry research and industry research, insists on tracking and investigating more than 20 industrial clusters and nearly 300 key key enterprises in the industry every month, and combines the data of the National Bureau of Statistics and the Customs to achieve monthly summary and quarterly analysis report. In 2024, high-quality editing and publishing of the annual development white paper of the industry; Four special investigations were carried out, and the first scientific and technological report on home textile industry was formed. The overseas investment and factory establishment of home textile enterprises were preliminarily found out, and the impact of additional tariffs on foreign trade enterprises was understood; Combined with the home textile exhibition in spring and autumn, the research report of 2024 home textile exhibition was successfully completed.
Scientific and technological innovation and sustainable development are also the focus of the Association's work. Zhu Xiaohong said that by organizing a series of important conferences such as the annual meeting of bedding products, the annual meeting of fabric arts, and the annual meeting of towels, the Association has given full play to its role as a bridge to promote the innovation level of product development and application in the whole industry and lead the healthy and sustainable development of the industry.
In the field of sleep industry, the Association has set up a collaborative innovation mechanism for the sleep industry. Over the past year, the Association has formed six sections of work, including releasing the annual sleep aid report, creating a "comfortable sleep space", carrying out popular science training and publicity, and formulating relevant sleep aid standards. In particular, the released Sleep Aid Insight Report has filled the gap in the industry, In addition to providing basic theoretical support for product research and development, it also provides consumers with more targeted comfortable sleep solutions.
In addition, the Association continues to optimize its member services to help enterprises obtain policy support. The Association, as the chairman or vice chairman of the National Standards Committee and its subordinate bed product sub standards committee, towel sub standards committee and line and belt sub standards committee, has held five meetings in 2024, and approved 11 national and industrial standards. In 2024, China Home Textile League Standards Committee will formulate and complete 10 group standards. In terms of resource integration, actively respond to national policies, build trade bridges for upstream and downstream industrial chains, and promote coordinated development.
Seven measures to break the waves
The home textile industry is facing unprecedented opportunities and challenges at the moment when the global economic pattern is deeply adjusted and the domestic economic development has entered a new stage. Zhu Xiaohong said that in the new year, the Association will unswervingly take the party building work as a solid guide, align the direction of all work, and ensure that it will always follow the correct political channel.
First, the exhibition is upgraded to create a diversified platform. We will make every effort to improve the service quality of the exhibition, and meticulously carve out every link from booth layout, exhibits display, business negotiation and docking; Enhance the attraction and cohesion of the platform, and strive to build the exhibition into a rich and diversified business exchange platform integrating product display, business negotiation, information exchange and technology discussion.
Second, design innovation and business expansion. We will vigorously promote innovation in the design competition, deepen all-round cooperation with design colleges, establish a long-term and stable talent training and resource sharing mechanism, integrate high-quality design resources from all parties, and strive to develop more new business segments that meet market needs, such as smart home textile design, personalized customized home textile services, etc.
Third, the conference will deepen and promote professional exchanges. We attach great importance to the implementation of various special conferences, extensively invite domestic and foreign industry experts, enterprise elites, scientific researchers, etc. to carry out in-depth discussions around hot and difficult issues in the industry, ensure that the conference content has both depth and breadth, provide more professional and efficient exchange opportunities for colleagues in the home textile industry, and promote knowledge sharing and win-win cooperation.
Fourth, improve standards and enhance professional level. Deeply promote the improvement and implementation of the standard work, constantly improve the knowledge and professionalism of the standard, ensure that the home textile industry standard is always in line with international standards, and lead the high-quality development of the industry.
Fifth, sleep industry helps health integration. We will wholeheartedly provide good services for enterprises in the collaborative innovation mechanism of the sleep industry, help the home textile industry deeply integrate into the "big health" industry, and meet consumers' needs for high-quality sleep life.
Sixth, research and planning to lead the future development. We will carry out industry research and industrial research in a solid and in-depth manner, organize professional research teams, and go deep into the major home textile industry clusters, key enterprises, and market front-line. Comprehensively and carefully analyze the achievements and problems during the "14th Five Year Plan" period, use scientific methods such as big data analysis and case studies, base on the present and focus on the future, scientifically propose the "15th Five Year Plan" goals, customize a high-quality "15th Five Year Plan" development plan for the home textile industry, and point out the direction for the development of the industry in the next five years.
Seventh, building associations to ensure efficient operation. Continuously strengthen the self construction of the Association, regularly organize internal training and exchange activities, and comprehensively improve the quality of personnel. Optimize internal management processes, introduce advanced management concepts and information management systems, improve work efficiency and scientific decision-making, and ensure the efficient and smooth operation of the Association's work.
In the face of the complex and changeable market environment at home and abroad, China Home Textile Association will continue to play a leading role, join hands with home textile enterprises, and ride the wind and waves to create brilliance in the new journey of the "15th Five Year Plan". Home textile enterprises should also be based on the present and face the future. They should have a holistic thinking, actively participate in international cooperation, and form new competitive advantages; We should have scientific and technological thinking, grasp the future development trend, and help the development of new quality productivity through cross-border integration and innovation; We should have value thinking, grasp the key to collaborative innovation, and achieve win-win development in the value creation of branding, greening, and fashion.
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