PPG And VANCL Challenge Traditional Fashion Marketing Mode

There is no exaggerated publicity, there is no overwhelming product publicity, relying only on the B2B platform and hotline, PPG many sets of gift packages in the fire this year.

PPG all cotton ironing and Royal Oxford spinning gift bags and polo five piece sets, all of which become the target of many PPG fans.

As a model of "light company".

At present, PPG has 500 employees and sells more than 10 thousand garments every day.

The first YOUNGOR shirt with the domestic market share is almost the same as 13 thousand sales per day last year.

As a result, venture capital investors TDF and JAFCO Asia announced joint investment in PPG in 2006.

In April 2007, the US KPCB Vc firm joined the second round of investment.

The two rounds of investment are close to US $50 million.

According to information, the PPG turnover in 2007 reached 1 billion to 1 billion 500 million yuan, compared with the same period in 2006, its turnover increased by 50 times.

The rise of another brand, VANCL, seems to have been answered by the waves after the Yangtze River. Recently, VANCL has become a frequent visitor not only in the media such as southern weekend, reference news, and global times, but also in the three major portals of sina, NetEase and Sohu.

The so-called "68 initial experience" refers to 68 yuan =368 yuan, and the first purchase of VANCL can only get 368 yuan worth of goods if it costs 68 yuan.

At one time, VANCL orders were flying everywhere, and the delivery network was not as good as PPG. "68 initial experience" received a lot of complaints about the delay in arrival of goods, and clothing matching was also criticized. But experts agreed that the clothing B2B direct selling market in 2008 will be surging.