The Upcoming Handover Of Chinese And Korean Clothing?

What advanced practices do Korean clothing enterprises have for us to learn from?

How can China and South Korea achieve win-win complementarity?

In June 26th, the first Chinese and Korean clothing enterprises CEO forum was held in Seoul, South Korea. This reporter was invited to attend this forum.

During the forum, the reporter also visited the fifth Seoul Clothing Fair, visited the Korean clothing giant Kok Lee Marketing Co., Ltd., and felt the latest developments in the development of Korean clothing industry.

In the case of more and more shops rents and terminal competition, Chinese clothing enterprises are facing more and more pressure to survive.

The mature network sale of Korean clothing enterprises is worth learning from.

The reporter heard from his speech that "network sales" is the key word he mentioned many times.

In 2000, ON&ON officially entered the Chinese market. In 2007, the total sales volume of the company reached 156 billion 500 million won (about 1 billion 100 million RMB), of which the Chinese market realized 32 billion 900 million won.

Li Wanzhong said that a large proportion of their sales of 156 billion 500 million won were realized by network sales.

"We have special personnel to deal with online orders, and the proportion of online sales is increasing.

As the younger generation grows up, I think online sales will become more and more important.

Li Wanzhong introduced that in 2004, Kok Lee Marketing Co., Ltd. opened the online shopping platform.

According to the introduction, the network sales of Korean clothing enterprises mainly adopt the B2C mode. Clothing enterprises cooperate with logistics companies to store clothing in logistics companies, and logistics companies are responsible for warehousing and delivery.

Clothing enterprises and logistics companies have network software links, through the order and warehouse management system to achieve organic docking.

As a result, it is easy to understand the value of hundreds of employees of Kok Lee marketing company to create 156 billion 500 million won.

Korean clothing enterprises attach great importance to cooperation with film and television companies. They mainly provide the scene, clothing and other props for the TV series, and virtually lead the trend.

Li Wanzhong said that cooperation with film and television companies can not only promote sales, but also help brand upgrading.

Among the Korean stars familiar with Chinese audiences are Song Hye Kyo, Gianna Jun, Jang Dong Gun and other Korean clothing brands endorsing ROEM, bestI Belli and Parkland respectively, and have been hyped and promoted in Korean dramas, which are popular in China.

According to the statistics of the sales of Korean clothing in Nanjing by Nanjing commercial department store recently.

Nanjing central shopping malls, Xinjiekou department store, Jin Ying shopping center, Dongfang mall, Suning galaxy, Suning globe, ocean department store and other shopping malls sales Clothing: Korean attachment brand series, 100 good, PRICH, SCOFIELD men and women, ELAND, teddy Vigny bear, SCAT, ROEM lady dress, children's wear OURQ, and EBLIN, BODYPOPS underwear series have a high brand advantage, sales ranking ranks in front of all shopping malls 5~8 name.