"Love, Hate, Love And Sorrow" Of International Famous Brands Such As Wenzhou And LV

"A little flower" opens the dream of just getting rich

This year, Mr. Xia, who is over 40 years old, has come all the way with the "little flower" of "Mengtejiao". I remember that when he was not engaged in the 1980s, he went to a clothing store in Wuma Street to buy a Mengtejiao long sleeved shirt of more than 300 yuan, which was his first world famous brand. Now, 300 yuan may not even be enough to buy a small part of a famous brand, but at that time, it was his two month salary. He has worn that "Mengtejiao" for many years.

At that time, "Mengtejiao" had not yet opened a franchise store in Wenzhou. At that time, "Mengtejiao" occasionally appeared in some authentic clothing stores, such as Guangchang Road, Xinhe Street, Wuma Street, and so on.

Mr. Zhu, who is over 50 years old, also bought a "Mengtejiao" when he was 30 years old. Because everyone around him was wearing "Mengtejiao", he was also going to buy one. At the clothing store, the boss said that there was only a light green T-shirt left, and Mr. Zhu was a little too small to wear. Mr. Zhu hesitated to buy it. After all, such a T-shirt is his salary for several months. The shop owner said that if he didn't buy it, it would take some time for new products to be available. Because there were many people who wanted to buy "Mengtejiao" at that time, after careful consideration, Mr. Zhu was afraid that he couldn't buy it. Although it didn't fit well, he bought it quickly.

As Wenzhou people become richer, more and more people wear "Mengtejiao". "Mengtejiao" once became the "formal dress" for Wenzhou people to attend various grand occasions. With the growing popularity of "Mengtejiao", new businesses of service brands have also emerged, such as the renovation of old clothes. Some people will dye and renovate the "Mengtejiao" that has worn for several years.

In the late 1990s, as a "crocodile" crept into the lives of many Wenzhou people, the scenery of "Mengtejiao" was difficult to repeat.

Now "Mengtejiao" has already opened its own store in Wenzhou, but on the streets of Wenzhou, where there are many famous brands, it is difficult to reproduce its original glory, but no one will forget the story of this "little flower", which has become a good memory for many people.

"One Crocodile" Witnessing the Purchasing Power of Super Famous Products

If the "little flower" ushered in an era, then when the "crocodile" climbed into the wardrobe of Wenzhou people, it led a trend. In 1998, LACOSTE, which originated in France in the 1930s, "traveled" to Wenzhou and swept the city.

When Mr. Zhu's wardrobe was opened, there were rows of "crocodiles", ranging from T-shirts, shirts, sweaters, and even socks, which Mr. Zhu said he and his friends had bought together. Some tourists from other places seem to like to wear LACOSTE when they see people in Wenzhou all over the street. They are both surprised and wondering why Wenzhou people like crocodiles. Sometimes in a unit, almost all men have "crocodiles" on their chests. Some people call LACOSTE "work clothes" of Wenzhou people. At that time, LACOSTE represented fashion and high-end for Wenzhou people, so everyone liked it. Even at that time, there was a popular saying among Wenzhou people: "Help me hold this' basket ', and I will buy you a' crocodile 'to wear."

More people like LACOSTE. There are more and more versions of LACOSTE in the market, including the Hong Kong version, the French version, and the Thai version. The head of "crocodile" is big, small, inward facing, and outward facing. At that time, if anyone can identify the true and false "crocodile", he will be a fashion expert.

Hu Cunkai, the person in charge of "Zhengzhang Washing", recalled the popularity of "crocodiles" at that time and said: "In winter, sometimes two or three hundred pieces of LACOSTE sweaters can be received for dry cleaning one day, and some customers in the county also sent their" crocodiles "to the city for washing. In summer, the business of dyeing 'Crocodile' T-shirts will be particularly good. Because the black purity is relatively good, it is easy to color. Basically, most of them are dyed black, and the fee is 50 yuan. Before dyeing, in order to avoid damaging the 'Crocodile' trademark, we have to remove it first. Sometimes we have to remove hundreds of LACOSTE trademarks a day. " They also washed a lot of fake LACOSTE when they washed too much, and they felt it when they touched the fabric, especially the "crocodiles" sent by customers in Cangnan, Ruian and other places for dry cleaning, which were very fake. These consumers who spent high prices to buy fake brands, and some did not know they had bought fake goods.

Because Wenzhou people like "crocodiles" too much, when they walk on the street for some time, illegal traders will come up to you with a bag and ask you if you want to buy "crocodiles". Some places even sell LACOSTE trademarks. These fake "crocodiles" worth tens of yuan each finally slowly "hurt" many people's preference for "crocodiles".

When more and more Wenzhou people go abroad to enter the world, more and more world famous brands begin to be surprised by the super "brand purchasing power" of Wenzhou people, and they have opened franchise stores in Wenzhou. People who used to only like "crocodiles" are slowly beginning to "empathize".

Since 2000, there have been many international famous brands in Wenzhou market, such as BOSS, Shark, Dunhill, Armani, VERSACE, ESCADA, etc., which are very popular with Wenzhou rich people and fashion experts.

Spend a lot of money for "that feeling of confidence"

Miss Hu is a teacher, but because of her rich family, she has had an early "intimate contact" with famous brands since she was a student. At that time, she wore "authentic" clothes and pedaled on her feet. Speaking of her first famous brand, Miss Hu said it should be a Gucci satchel that her brother brought back from Hong Kong seven years ago and gave her. The Gucci satchel was like a "lady from a big family", and Miss Hu liked it after just looking at it. That's when she began to "fall in love" with this famous brand from Italy.

In addition to buying Gucci watches in Wenzhou, Miss Hu often goes to Hong Kong, Shanghai and other places to buy Gucci fashion products. When friends and relatives see that she is so fond of Gucci, they will buy Gucci as a gift for her when traveling abroad. Seven years later, Miss Hu has three pairs of glasses, two handbags, two watches and a T-shirt from Gucci.

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