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2008: The Clothing Industry Goes Hand In Hand In "Pressure And Motivation".

2008/8/21 13:03:00 35

Garment Industry Jilin Province Cost Rising

"Labor pains" can be said to be the most frequently used word in the Chinese garment industry in 2008.

"Pain" comes from many aspects: the acceleration of RMB appreciation and the persistent rise of labor and other costs caused by the long term CPI index.

These factors have led to a sharp decline in the profits of garment enterprises, and various pressures have also come to the enterprises.

Du Yuzhou, chairman of the China Textile Industry Association, held the theme of the 2008 National Textile and ideological and political work conference held in Jilin, Jilin Province, on the theme of "reform and opening to the outside world". It made a comprehensive and detailed analysis of the difficulties and pressures encountered by the Chinese apparel industry in the labor pains period, and also expressed its desire for the development of the industry in the coming period.

The pressure of people does not mean that the existence of pressure does not mean that it is a bad thing. Especially for the ambitious Chinese clothing enterprises, the urgent problem now is how to not be overwhelmed by the pressure in front of us, and to face the difficulties in front of them, and to drive the enterprises healthy and well under the present circumstances.

Changing ideas

Pressure is not terrible, terrible is to bow in front of pressure.

At the National Conference on textile ideological and political work, Yang Donghui, vice president of the China Textile Industry Association, gave a very vivid example: in the face of the coming of the strong wind, some people chose to repair the high wall to stop the strong wind. Some people chose to repair windmills to generate power with the help of strong winds.

In the past, most of our clothing enterprises acted as the hope of blocking the strong wind with the "wall of policy". But in today's overall environment, our enterprises must strive to pform their own ideas and be brave enough to play the role of building windmills, so as to turn the strong winds into their own infinite power.

With the gradual improvement of China's market economy and the increasingly close communication between the domestic market and the international market, enterprises should not rely too much on policies. After all, hiding under the wall, the wall will inevitably be blown down.

Self repair windmill, but can make use of force, control the strong wind, let oneself walk in front of difficulties.

First, we can only take a step forward when the policy comes.

The positioning of enterprises is also crucial.

How to repair windmills and repair windmills, which requires enterprises to make on-the-spot selection.

On the premise of having a pragmatic view of the development of enterprises, entrepreneurs can think more about their own development.

In such a huge market like China, there are many famous enterprises at home and abroad, and they divide up most of the market.

For the developing domestic enterprises, it is not necessarily realistic to be forced to break out of the ranks of the strong enterprises when they are under pressure from these large enterprises. Therefore, changing the concept of enterprise development and finding their correct positioning may be a new way for many enterprises to survive and develop.

After all, we need "little giant" in our industry.

innovative thinking

In the "labor pains" period, the pressure of garment enterprises comes directly from the sharp drop in profits.

How to maximize profits under difficult conditions is the urgent answer of many enterprises.

Compared with the way of increasing profits through the innovation of the product design and the way of management, it is more direct and effective to create a bigger profit in the production process.

Because the production process can be strictly controlled by the enterprise itself, in the current market environment, it will play a more direct role in increasing profit for enterprises than in product design or operation mode.

Many garment enterprises in Ningbo, China's famous clothing city, have provided us with many valuable experiences in this respect.

While ensuring the quality and efficiency of production, more energy is invested in the "energy saving and consumption reduction" in the production process.

Ningbo Shenzhou Knitting Co., Ltd. is a representative of this area. As a company integrating textile, printing and dyeing and garment processing, it has always insisted on "spending money on the knife edge". Through its capital investment in production technology and production equipment, the company has less than 0.39 tons of standard coal consumption per GDP in the production process, and the original cost saved by energy conservation and consumption reduction has become an objective "hidden profit".

For Chinese clothing enterprises in a difficult period, consciously developing the fixed pattern in the course of development and learning reverse thinking will help to develop in difficult times.

Learning example

Although Chinese garment enterprises are facing unprecedented pressure, she is not the first industry in China to face major difficulties.

In the past 2002, for China, which has just joined the WTO, auto industry, insurance industry and other industries are facing enormous pressure from the international market.

But to everyone's surprise, these industries not only stopped but showed strong vitality and achieved unprecedented good results.

Take the insurance industry as an example, initially worried about the "shock" of foreign countries, mainly because the foreign insurance industry has a history of several hundred years, with mature technology and rich experience, but China's insurance industry has just started, is in its infancy "development period", and is not at the same starting line with other people.

If our insurance companies and foreign insurance companies were "fighting hard" in the market, we would certainly not be rivals.

However, if the advanced technology and management of others are learned, plus their advantages of "geographical advantage" and "harmony", domestic enterprises will not worry about the "capital" of competition.

In some ways, our clothing industry is somewhat similar to the domestic insurance industry at that time.

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