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Use Strength To Create Clothing Brand To Enhance Brand Competitiveness

2008/9/26 14:52:00 70

At present, many of our franchisees in clothing business are lack of business experience. To ensure the high success rate of business, it is very necessary for the company to provide training support.

From the store image, display guide, order management, sales skills, sales promotion methods, to small royalty programs, if the company can have a complete set of training methods, your business will have more than a half of the success of the guarantee, otherwise the future is slim.

For some local brands that are still developing, this can not be done.

Some companies have been silent after receiving your affiliate fees and loans, that is, no training courses or training materials.

For the novice franchisee who has no experience in clothing retailing, the plan is half of the possibility of business success, and the rest can only rely on their own business talents and vision.

The mature Brand Company's franchisees in all parts of the world are carved out in a mold. They are unified in various aspects such as image, props, merchandise display, salesperson service and so on. They have their own fixed operation rules, such as brand manuals, product manuals, investment promotion brochures, CSI manuals, SI manuals, customer service manuals, special case handling plans and so on.

If you want to know how a company manages the training of water products in a franchised store, it is very simple to look at several stores in different regions. It is clear at the same time that many stores and salesmen can understand the situation as customers. This is a successful operation of mature brands like ESPRIT and LEVIS.

With such a company, from the first day, the company will make detailed training plans for you, even if your original experience value is zero, you needn't worry. As long as you follow the training plan, you will become a qualified professional clothing franchisee manager.

Strength to create brand charm

If a chain enterprise is to gain a firm foothold in the market, if a certain industry plan is placed in front of itself, it is necessary to weigh itself first. An enterprise must weigh up and take a look at the market scale, growth rate, competition intensity and all kinds of opportunities. It is necessary to analyze the attractiveness of those machines, and to see if there is any strength to take this opportunity. In addition to having the ability to get rid of it, it is also necessary to see who has the ability to take it down and analyze it one after another. First of all, we need to look at objective opportunities, then we can see if we have the ability to take them down, and finally look at the competitors who have the same ability.

In China, many franchising companies are still in the embryonic stage and should avoid "monkey petal corn" behavior.

First, limited funds and insufficient capacity.

Although the market space is very large, it is impossible for every industry to take care of it. If there is not enough money to invest, it is possible that both sides can not be approached.

Second, we cannot form our core products.

If an enterprise originally made cosmetics, saw the coffee market making money, and when consumers made decisions in the purchase, they would want to make cosmetics. How could they produce coffee?

Therefore, in the minds of consumers can not establish a brand image, consumers are very difficult to make reasons for consumption.

Third, it is difficult to form a competitive advantage on one foot by two competitors.

A great potential industry, especially in recent years, when the buyer's market is changing to the seller's market, competitors can only join in to form a big market share. The enterprise says their products are good, but when consumers make their purchase decisions, they decide the image and value of the brand in their business.

Therefore, China's chain enterprises should lock in their own industries, build their own forts, set up brand value and brand image before they can grow stronger and bigger.

Reduce inventory and enhance brand competitiveness

First of all, the order of franchisees should not be booked. This is why more and more clothing companies invite the instructors of clothing brand planning institutions to direct the franchisees to order.

The reason for inventory production is that there is no detailed commodity procurement plan.

Secondly, in the sales process, we should make proper control and choose the right time to market.

Since franchisees have chosen a brand to join, it is natural that the brand is suitable for some consumers in the local market. However, because of the social and cultural influence of the clothing meteor, there are often unpredictable things.

For example, in the past few years when the Korean TV series just introduced into China, those who saw DVD through other channels have already been popular with the Korean style of dressing. The new brand has not been set up in the minds of consumers, and can immediately turn to the style line.

This is an external factor which is difficult to control. It is necessary to do well in internal work, constantly revise the traditional management of goods, predict the inventory problems in a predictable way, and formulate sales plans, time to market and inventory ratio, so as to reduce inventory.

Although the clothing profits are not the same, the clothing industry is still attracting a large number of small and medium-sized investors, especially those who have no business experience.

Therefore, we see that in the fierce market competition, almost every day there are some clothing stores in the pfer, closing, and there are many new clothing stores opened.

Zhao Yingxiong, a trader of brand and terminal marketing and brand management expert, pointed out that there is a general lack of commodity management center in China's clothing industry.