Bosideng Store Landed In UK Retail Market

Recently, two Bosideng men's clothing stores opened in the UK and opened the first place of China's independent men's wear brand store to the European market.

This is the first step in the introduction of a famous Chinese clothing brand, Bosideng, and the 100 year old chain store brand Green Woods (GREENWOODS), to implement 100 bostman menswear store in the UK.

The two franchised stores are located in the streets of Suffolk County and Lincolnshire in England. The 200 square meter shop displays the charm of bostens menswear in a comprehensive manner with a distinct shop image, elegant and fashionable merchandise display.

Jiang Hengjie, executive vice president of China Apparel Association, said that Bosideng men's clothing made a strong combination of production and marketing, and advanced the European market with its own brand rate, which set a good example for more Chinese clothing brands to seize the international market.

Over the years, Bosideng persisted in creating famous brands, and has gone out of a successful road for private enterprises to implement the famous brand strategy, and was awarded the title of "China Textile and clothing leading brand" by the China Textile Industry Association.

As early as 1999, Bosideng down jacket was the first to enter the Swiss market. Now it has successfully entered the market of Japan, the United States, Canada, Russia and other countries.

At the 2005 China International Clothing and accessories fair, Bosideng was united with Green and Woods of England. In those days, Bosideng menswear officially entered Green Green's special brand with its own brand.

In just 3 years, the sales of Bosteng men's clothing in the UK market have improved steadily, and the total sales have exceeded 200 thousand.

This year, Bosteng men's clothing will open 4 stores in the UK. In the next four years, Bosteng men's clothing stores will increase to 100 in the UK.

Gao Dekang, vice president of China Fashion Association and chairman of Bosideng Limited by Share Ltd, said that Bosideng will implement the global market strategy and improve the world sales network through further developing international marketing channels.