Without Permission, Merchants Secretly Register Yi Jianlian Trademark.

Without the permission of Yi Jianlian, the trademark "Yi Jianlian YIJIANLIAN" registered by a sporting goods company was revoked by the business jury.

The day before yesterday, the company sued the business jury for the restoration of the trademark case and was heard in a central court. Yi Jianlian participated in the lawsuit as a third person.

The case was not pronounced in court.

In April 2003, Yi Jianlian sporting goods (China) Limited, which was not authorized by Yi Jianlian, applied for the registration of "Yi Jianlian YIJIANLIAN" trademark, ready for shoes and clothing and other commodities, and was approved by the Trademark Office of the State Administration for Industry and commerce.

In March 2006, Yi Jianlian applied to the Trademark Review and Adjudication Board to cancel this trademark application.

The commercial jury decided to cancel the trade mark on the grounds that the sporting goods company infringed Yi Jianlian's prior interests.

The sporting goods company immediately sued for the withdrawal of the judge's ruling.

In the court trial, the business jury said Yi Jianlian was a famous basketball player in China. The sporting goods company infringed Yi Jianlian's prior rights without authorization of Yi Jianlian, and the trademark should be removed.

Yi Jianlian, the third lawyer, accused the sporting goods company of being a rush.

"They not only register Yi Jianlian as a trademark, but also take Yi Jianlian's name as the business name of an enterprise, which is achieved by malicious means to achieve illegal business purposes".

The sporting goods company said Yi Jianlian's popularity increased after 2006, and their company applied for a trademark in 2003. When the trademark was applied, the public did not know who was Yi Jianlian.

In response, the judges and Yi Jianlian attorneys submitted several big networks' introduction to Yi Jianlian in 2003, as well as many media reports on Yi Jianlian before 2003, detailing Yi Jianlian's experience from 1999 to 2003, proving that Yi Jianlian had a certain reputation before 2003.