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Why Do Han Made Clothing Flaunt Foreign Brands?

2011/2/25 10:02:00 74

Clothing Brand Mall

Obviously it's a native Wuhan.

brand

Why do they flaunt their products from abroad? Recently, readers complained that she was flickering at a shopping mall in Wuhan.

Salesmen call them

clothing

It's Italy's brand.

But by the reader's understanding, this is actually a genuine brand in Wuhan.


Local brands have "cosmetic makeup".


Yesterday, reporters in a certain

Market

See that the brand tag is indeed marked Italy brand.

The company's marketing department official admitted that as early as 2000, they registered in Italy, is a veritable "Italy brand", but the origin is still in Wuhan.


There is no coincidence.

Reporters found that many Wuhan clothing brands have been labeled with foreign labels or foreign labels: the name house and the cat have become the "Hongkong brand", the "silks" dress is registered in Italy, the R & D design in Hongkong, and the production in Shenzhen.

Obviously, it is a local clothing brand in Wuhan. Why do we have to flaunt ourselves as a foreign brand? It's puzzling.


Han style clothing into the water freight forwarding terms?


"Speaking of Han style clothing, we will talk about parallel imports."

A garment manufacturer admitted that Han style clothing had won great glory on behalf of Wuhan's clothing industry, but now it has become a pronoun of low price and poor quality. In order to enhance the brand image, they have to take some foreign flavor and fly abroad to register.


People in charge of silk clothing said frankly that Wuhan's clothing industry chain is incomplete, and the design, technology, equipment and other aspects are quite different from the international first-class level, so they have to take the initiative to invite foreign aid.

It is learnt that in order to remove the stereotype of Han style clothing, the Han style clothing association has been renamed the Wuhan clothing trade association.


People of Wuhan clothing trade association said that changing the foreign origin did not say that in order to reappear magnificently, today Wuhan garment enterprises have completely changed their faces.

At the moment, Wuhan garment enterprises have taken the initiative to integrate with the international trend. Every year, they not only spend a lot of money to buy the latest trend of color and fabric from Europe and America, but also import fabrics from Europe and Japan, and invest a lot of money in research institutes in Hongkong and Korea.

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