Home >

An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Forty

2011/5/7 14:53:00 53

Yang Ziming: dressing is also a happy thing.

"Design needs constant innovation and change, but the spirit of a brand will not change.

In a designer's brand, the designer is the soul of the brand.

Yang Ziming said, "a designer's good or bad is mainly assessed by the degree of recognition of his customers, which is the most authentic test."

And CABBEEN (Cabbeen) is such a brand.

Since its appearance, CABBEEN's stores have been widely recognized in Shanghai, Beijing, Guangzhou, Chengdu and other domestic fashion cities.

In Yang Ziming's view, his "secret" as a designer is "to enjoy life more, so that we can understand the life of the customers you serve and show it in the way of designers."

Time to play

CABBEEN's theme of this conference is "Play Time play time". It conveys freedom movement through clothing vision and wearing feeling.

"Energetic and passionate attitude towards life is the life philosophy we want to convey to you.

But the focus of this season should be relaxed and refreshing.

CABBEEN hopes to create a relaxed and pleasant feeling with clothing, so that people can take the relaxed attitude of leisure and entertainment to daily life.

I hope that CABBEEN's clothing is like a decompression chamber, so that the wearer has a good optimistic mood.

"This show is very structured, and it makes you look very relaxed. It realizes the use of Chinese elements with an international level and taste."

Designer and model Marry Ma praised the show on the spot.

"In order to match the carnival style, you will see that the Cabbeen Lifestyle series models have colorful face makeup, and their hair is coloured with the same color. While the Cabbeen Urban series men have a tan skin, which is consistent with the joyful smell of holiday returns; the Cabbeen Chic series has a slight whitening eyebrow and hair color, showing the high-tech futurism is also true and illusory."

Yang Ziming said.

CABBEEN has been committed to creating the image of a man with both quality and taste.

Just like this year's theme "play time", CABBEEN wants men to think dressing is a happy thing and a relaxed thing.

At the same time, CABBEEN is not only a clothing brand, but also advocates an optimistic concept and way of life.

Light fabric will be welcome

Turning to the trend of the new season, Yang Ziming said: "first of all, fabric changes, lightweight fabrics are more popular, the overall profile emphasizes the sense of volume and looks fluffy.

The length of the suit jacket is in the middle position.

In terms of color, the main color is not so strong, mainly in neutral colors and very shallow colors.

For example, add bright bright phosphors and bright yellow to neutral colors.

In the spring, the earth color department will perform well. In summer, besides white is still strong, beige, light grey and very light pink color will also be very popular.

I think it mainly reflects a positive attitude of optimism.

It can be seen that the overall style of men's clothing in 2011 will get rid of the heavy feeling of low valley, bring a kind of relaxed, happy, contour and collocation are also more imaginative, lighter in color, but there are some bright colors as embellishment.

But Yang Ziming believes that what is really popular with consumers is the overall style and style for a long time. The trend of popularity is only a guiding role in the season.

Jinding belongs to the CABBEEN team.

"Golden Summit" is a new starting point for CABBEEN, not the most important thing, but it is a must do.

Yang Ziming said, "it has always been our dream to become an international brand. We will keep our feet on the ground and do CABBEEN step by step, and finish what we should do every day."

CABBEEN has a strong team of designers, and the three series are operated by independent design teams. This is the strongest strength of CABBEEN brand.

Therefore, in Yang Ziming's view, the Golden Summit awards belong to the CABBEEN team and are the affirmation of everyone's hard work in the team.

In 2007, Yang Ziming and his team landed in the fashion week of New York, making CABBEEN more and more internationalized.

When asked about the difference between China International Fashion Week and foreign fashion week platform, Yang Ziming said that China International Fashion Week is the largest, most influential and well functioning stage for displaying Chinese fashion, and is also a gathering place for Chinese designers.

In addition, each designer came to this stage, besides displaying his own works, he also communicated with the relevant professionals. Fashion week has gradually become an important communication platform.

At the same time, Yang Ziming also said that China's fashion week is still in its development stage.

"Compared with the four international fashion week, we have just stepped into the threshold. People's attention, media dissemination and business operation details need to be further strengthened."

{page_break}

An international multi skilled Chinese fashion designer -- Yang Ziming (Cabbeen) forty