Clothing Enterprises In The Off-Season Run "Sell" Rush Sales

One day is worth a month.

On the 22 day, the Wuhan Honghua clothing company, which is located on Xinhua Road, will kick off the summer sale. The company's agent is Satchi. Cartelo Milan women's clothing, GUESS, CKJ, LSS six brands, according to the tag price of 1~5 fold sales, the day attracted more than 300 customers to come to buy, sales than some shopping malls counters a month high.

Huang Lei, deputy general manager of the company, said that this kind of sale has been held for four years, and the time has been gradually fixed in June, July, November and December. Most of the sales are over season, broken codes or inventory products. Because of the low price, every sale can attract many loyal fans of the relevant brands, which has reduced the stock and accelerated the withdrawal of funds. "6 and July is the off-season sale of special counters, and selling will be a good way to boost sales."

Jianghan economic development zone is surrounded by many Han clothing companies. Tai Wo, red people, Ai Di and other garment enterprises will sell regularly in the factory. Because there is no hype, they are limited to the surrounding residents. Among them, a factory store in Ai Di industrial park has 5 yuan for men's vest, 20 yuan for household clothes, 30 yuan for a mat. Some spring and summer clothing supplies are sold at super low prices, and customers who come to the shops every day are in an endless stream. Pan Shuanghong, the sales manager of the company, said that the factory shop in the factory specializes in the sale of outdated goods, goods and yards. Don't belittle this 30 square meter store, the annual sales volume can reach 200~300 yuan, while the annual sales volume of general stores is between 1 million and 2 million yuan.

Direct promotion is more flexible.

Abandoning shopping malls is hot and popular, and businesses will sell their own products.

Huang Lei, deputy general manager of Honghua clothing company in Wuhan, said that there are too many restrictions on sale in the mall, for example, there must be a special counter in the shopping mall for sale. And the six brands of the company's agents do not have special counters in every shopping mall, so they can't concentrate all the brands of the company together for sale, and the market fee of the shopping mall is higher, and the discount does not sell well in the company.

Pan Shuanghong said that the goods in AI store are mainly products of the season, and the quality and after-sale of the products are guaranteed. In the factory shops of the industrial parks, the goods are priced at 5 yuan, 10 yuan and 20 yuan. However, some products may be defective, broken code and so on, requiring customers to choose carefully.

The promotion will be very low-key.

The sale will be low discount and good results, but businesses are not willing to hype.

Huang Lei said that the annual sales meeting of the company only published relevant information on the website, and let employees inform their families or friends, or notified some old customers by SMS, but some new customers did not know the information. It is said that not willing to hype, apart from worrying that the sale will affect the normal sales volume of the counters, and also worry that some new customers do not understand, there will be unnecessary misunderstanding and association.

And Taihe, AI and other clothing enterprises sell their products in the factory area. They also convey messages to friends and family through their employees. Pan Shuanghong said that the main direction of the company is to build branded goods, and the exclusive store is the mainstream direction. Too much publicity will affect the brand image.