BELLE Electricity Providers Low-Key Launch Of Men'S Clothing Channel, Footwear Into Shoes And Clothing Business

　　　 BELLE Excellent purchase online Letao Low profile launches clothing channel. So far, the top ranked footwear B2C in China has been on the apparel channel, changing from the footwear mall to the shoe clothing mall.

Reporters found that the online shopping mall has launched two major channels for men's wear and women's wear, including dozens of on-line brands, including brands such as lirang, TheME and Ji Houfeng. BELLE's high-end clothing brand law Renault and Lang Wen series are already on sale.

CMO Xu Lei, an online shoe city, said that the clothing channel is currently in the trial stage, and its line is designed to meet users' diversified purchasing needs. At present, the company does not offer higher sales and profit requirements for clothing category. From the on-line three weeks, men and women's clothing sales exceeded expectations, but also further promoted the sale of footwear. The future website will introduce more famous clothing brands both at home and abroad.

Prior to this, footwear B2C leader good fun has also been extended from simple footwear to footwear, bags and other supporting categories to speed up the promotion of department stores. Because of the continuous stock price reduction of shoe enterprises, the channel merchants have changed the route of small profits for quick shipment, and footwear B2C is naturally unable to escape this predicament. At the same time, footwear B2C generally takes a buyout mode in order to get a lower discount, but if the upstream brands reduce their prices, they will face the risk of losing money.