Management Methods Of Special Clothing Stores

Young people are most afraid of "bump shirts". At the moment, fashion designers design exclusive styles and sell such clothes.

Shops are gradually taking root.

But its development and growth is faced with a difficult problem: to take profits and expand profits, or to go steady with customers.

Getting rid of small scale is difficult.

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Full time escort, one to one dressing, design clothing...

"Butterfly love flower" boss Tong Baoping by custom clothing, a small tailor store door, the development to the current four chain stores, sales peak month 300 thousand yuan.

In order to stabilize repeat customers and attract new customers, the shop also launches 2-3 new products every week.

Although the business situation is good, Ms Tong wants to expand production but is unable to recruit people.

"You can't expand production without recruiting workers," said Ms. Tong. The staff gap was 50% during the peak season.

It is understood that the lack of people makes many clothing custom shops have a single dare not answer.

"Business is difficult to expand, and small shops can't keep good designers."

Rely on big business to update and slow down

In order to ensure production, some stores have joined the model of large-scale design and production companies, although they do not worry about production and recruitment, but the production rate of their products should be slowed by half a beat.

Clothing store clothing design is neutral, both men and women can wear, only Optics Valley shop monthly sales can reach tens of thousands of yuan.

Its source of guarantee comes from the factory's unified distribution, and the output is not a problem, but it has been "somersault" in style.

"The designer of the headquarters updates the fashion style only once a month."

The shop owner said, because the production design is not local, sales response to customer demand sometimes slow and half beat, there is no requirement for customers to make customized clothing.

Expert: improving single product profit

Huang Zhigang, director of the Institute of youth national economy, analyzed that relying on the "quantity based" operation to expand production can only maintain the growth of profits for a while. If we want to make long-term profits, we must strive to raise the profit of single products.

Huang Zhigang suggested that clothing can be improved.

The price of each garment is improved by the type and quality, or the use of high added value fabrics or unique cutting techniques.

For the crowd, it can also turn to high-end consumers.

In addition, businesses must try to improve the treatment of technical staff to ensure the stability of human resources.