The Current Situation Of Apparel Retailers: Online Online Shopping Parity Affects The Price System Under The Fast Fashion Market.

The trend that consumers like is constantly and rapidly updating. These brands have not caught up with the trend and changed little.

In contrast, in recent years, Guangzhou has entered the fast fashion brand, UNIQLO,

H&M is catching up with the market more closely with consumer preferences, and has announced that it will speed up the attack on the domestic market.

Online: online shopping T-shirts are affecting the price system.

The power of online shopping is hitting these retailers.

"Now the price of T-shirts has been reduced to 29 yuan, and the difference between T-shirts is not big, which is the same as anywhere else, which has led to the sale of T-shirts at a low price," he said.

Insiders told reporters, "but from another point of view, brand pricing is too low will also affect the brand reputation, and finally lead to price positioning dilemma."

When the reporter visited, he noticed that although fast fashion such as UNIQLO is also strong in T-shirts, it often works with new comic figures familiar with consumers, but it has much more choices than Baleno, Giordano and other brands, and the price of T-shirts is not high.

The average price is around 200 yuan, such as pants price 249 yuan, there is no shortage of 599 yuan, 699 yuan of high priced clothing.

In fact, Semir is not as fast as fashion in fashion category.

Data show that at present, Semir's products are mainly T-shirts and trousers, which account for 66.93% of the total business revenue.

"These clothing brands all take production as the core, and increase the inventory pressure of agents and distributors in the form of" push ", which is different from the" pull "mode. The latter is centered on sales, not mass production, and only a few pieces of clothing in the store are strengthened.

Team, products keep up with market trend.

Hu Baogang said.

Offline: fast fashion grabs the market.

"Ten years ago, people's understanding of fashion was still at an early stage, and the brands such as" Mei Bang "and" Semir "were regarded as" brand names ". But now the understanding of fashion has changed dramatically.

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Hu Baogang, a clothing expert, told reporters that the style that young people like now is no longer just T-shirts, Korean currents, Japanese wind and European and American winds.

The trend that consumers like is constantly and rapidly updating. These brands have not caught up with the trend and changed little.

In contrast, the fast fashion brands such as UNIQLO, ZARA and H&M, which have entered the Guangzhou market in recent years, are taking advantage of the strengths of consumers closer to the market. They also announce that they will accelerate the attack on the domestic market.

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For example, it has only entered the Guangzhou market since 2009. It now has 6 stores, and has 23 stores in Southern China district. Its first store in Beijing road has expanded nearly 1 times the operating area at the end of last year.

Statistics show that China has become the largest overseas market of UNIQLO, and as of August, there were 175 stores in China.

According to its latest quarterly report, the growth of international market sales of UNIQLO 70% and the growth of total profit of 48% almost all come from the Chinese market.

Its brands include ZARA, Massimo Dutti, Bershka, Pull&Bear and so on.

The chairman of the Inditex group also said that China has particularly strong growth opportunities and will increase its investment in China.

The group said in its annual report last year that it will add 150 new stores in China this year and launch the fast fashion ZARA online store in the autumn.