INVITA Pushes The Innovative Concept Of Lycra Fiber Brand

this exhibition Invaida launched a new family of innovative ideas for its LYCRA fiber brand, and set up a joint booth with 14 fabric manufacturers from home and abroad. In the evening of the opening day of the exhibition, Invista also held a poolside party and fashion show in a five-star hotel to show its expanded LYCRASPORT fabric platform to about 200 guests in the industry.

Invista has always been committed to introducing a series of innovative ideas of LYCRA fiber brand into corset clothing and body shaping underwear. While providing consumers with a beautiful and comfortable wearing experience, it also provides textile mills, clothing manufacturers and major clothing brands with a way to develop differentiated products in the increasingly saturated market.

Mr. Julien Born, Business Director of Invista's Underwear, Swimwear and Sportswear Department, said: "More than 50 years ago, with the emergence of LYCRA fiber, the whole elastic fabric family was born. LYCRA fiber was used in underwear at the beginning of its birth. Before that, it was always difficult for fashion designers to make breakthroughs when designing clothes. The clothes they designed were either too rigid, too tight, or too loose. The appearance of LYCRA fiber makes clothing and human body have a perfect fit in an instant, so the far-reaching influence in the industry is self-evident. Today, fashion is not only about the appearance of clothing, but also about the performance of clothing and the ultimate wearing experience. "

Guided by the innovative concept of the new LYCRA fiber brand, INVITA has opened up a new field of body shaping underwear, including LYCRABEAUTY fabric for body shaping underwear, LYCRABEAUTY fabric containing XTRA LIFE LYCRA fiber that gives swimwear comfortable shaping and chlorine resistance, and LYCRASPORT BEAUTY fabric for sports bras and body shaping sportswear.

Mr. Born said that body shaping underwear and corset are one of the largest and fastest growing categories in the apparel industry, and also the most innovative categories. LYCRABEAUTY fabric is becoming the quality standard of body shaping underwear in the market, and has been favored and applied by major brands around the world.

According to the 2009 global consumer survey of Strategic Insights, up to 93% of women are buying Underwear And swimwear. Mr. Born added: "In fact, the latest research shows that more and more Asian women prefer to buy underwear and swimwear with shaping function. They also hope that swimwear can be more comfortable and have better shaping effect, thus bringing them greater emotional satisfaction. However, the latest body shaping underwear market with the largest potential profit space may actually be the men's underwear market, because men are increasingly interested in and concerned about using new and comfortable 'body binding fabrics' to shape their bodies. "

The fabric evaluation standards set by LYCRASPORT fabric in light weight, muscle support and freedom of movement have become the quality standards of elastic clothing and sports clothing fabrics. Now, this platform has been extended to LYCRASPORT BEAUTY fabric that "has both aesthetic feeling and shape", and LYCRASPORT ENERGY fabric that brings the application of binding force performance to the extreme.

Invista's LYCRA fiber brand Chiqi clothing industry has been more than 50 years, and now it has become a popular brand among consumers. Invista has been selling fiber products in China since the 1970s, and its brands of fibers are popular in China and even around the world. The company has sales and marketing offices in Shanghai, Beijing, Guangzhou and Hong Kong, and has wholly owned or joint-venture manufacturing plants in Shanghai, Foshan and Lianyungang.