PEAK Still Has Big Moves In NBA.

According to people familiar with the matter, Xu Zhihua, general manager of PEAK, flew to the United States several times and frequently contacted NBA officials to try again in his international strategy.

It is understood that before that, PEAK has signed the NBA Rockets star Sean Battier in 06 years, which is considered to be a test of cooperation between Chinese brands and NBA.

Since then, PEAK has been sticking to the strategy of improving the brand image by utilizing international high-end event resources.

In the 07 year, it became an official market partner of NBA and a strategic partner of NBA bucks.

During the 08 Olympic Games, Jason Kidd, a Dallas maverick, and Sean Battier, who had an indissoluble bond with PEAK, continued to be their global brand spokesperson and promoted as the main image of PEAK brand promotion.

About marketing experts analysis, the use of NBA global spokesperson has had a very important impact on the promotion of PEAK's brand image, and has branded an international and high-end brand for the brand.

The differentiation strategy that first moves the market, helps PEAK brand break through successfully, becomes the consumer keen professional sports brand.

In addition, PEAK brand has been committed to building the first brand of Chinese basketball equipment, and will continue to deepen in this field. Xu Zhihua has said that PEAK will continue to concentrate on high-end sports resources in the basketball field, which is undoubtedly a strong signal for PEAK to continue its in-depth cooperation with NBA.

There are indications that in the 09 years, PEAK is likely to launch big moves in the field of NBA.

The continued cooperation between PEAK and Battier has led to speculation among the industry and the fans. After that, the NBA star Jason Kidd became a global brand spokesperson.

In the 09 year, PEAK's NBA trend has attracted wide attention, and the problem of signing the contract is even more complicated.

However, some experts believe that there are traces to follow. The analysis shows that, on the one hand, the star needs to be generated in the strong team or even in the hot spot of the playoffs. Celtics, spurs, pistons, Laker and so on all have considerable strength. On the other hand, perhaps selecting the right spokesperson to fill the position in the most concerned teams of Chinese fans will also be the strategic direction of PEAK. No doubt Yao Ming's rocket and the Arab League's nets are the best choice, but at the same time, the two teams are highly respected by Chinese brands. Under the coveted vision of Lining and Anta, the development cost of PEAK's global spokesperson will be improved.

PEAK has also introduced more than one spokesperson.

As we all know, PEAK is positioned as a professional basketball equipment supplier and is committed to the internationalization and specialization of its brand.

This in itself matches the resources of NBA, a basketball professional top event. In addition, in recent years, NBA has vigorously promoted the Chinese strategy. There has been a lot of overlap between the two sides in terms of market promotion and brand cooperation. The cooperation between NBA and PEAK is more in line with NBA's business plan.

Considering the cooperation base of the two sides over the past few years, deepening cooperation in the past 09 years is in line with the actual conditions and the interests of both sides.

However, the depth of cooperation between the two sides is still unsolved, and we will wait and see.