Hundred Round Pants Industry Announced 12 Million Yuan To Invest In Cross-Border E-Commerce Enterprises

The clothing brand of the three or four tier cities is being sought.

Push to the world.

Recently, the hundred circle trousers industry announced 12 million yuan to invest in the cross border business enterprise Guangzhou Bai Lun Trading Co., Ltd. (hereinafter referred to as "Guangzhou Bai Lun").

This is another investment in the industry after 100 yuan last week after investing 12 million 240 thousand yuan in a cross-border electricity supplier in Shenzhen.

Two shots a week.

Business, combined with the previous 1 billion 32 million yuan acquisition of cross-border e-commerce global easy to buy, 100 billion pants industry globalization ambitions highlighted.

However, some analysts believe that the goal of going to the world is unrealistic for the 100 round pants industry with the main layout of the three or four tier cities.

Hundred round pants industry announced that the company will invest in Guangzhou capital by means of capital raising and pferable equity. The investment amount is 12 million yuan. After the investment is completed, the company will hold a 15.3866% stake in Guangzhou.

Just last week, the hundred round pants industry invested 12 million 240 thousand yuan in two phases to invest in Shenzhen Qianhai patunson Network Technology Co., Ltd., which is a cross-border electricity supplier, mainly selling Chinese electronic products to all parts of the world.

It is worth noting that the 100 rounds of trousers industry in Guangzhou was acquired in 2011. It is also a cross-border e-commerce company. It has procurement, warehousing, sales operations, customer service team and independent logistics company logistics.

At the same time, the company has branches and warehouses in the UK, Australia, Germany and France.

The reporter called the 100 round pants industry to ask for details of the investment, but the company declined the interview on the grounds of Dong Mi's business trip.

For the frequent cross border investment of 100 round pants industry, it is analyzed that the goal of 100 round pants industry is to open up the overseas market channel for itself and push the brand to the whole world.

However, regardless of the current business situation and scale of 100 round pants industry, or aiming at the current Chinese garment industry, the goal of going global is not realistic.

An insider said frankly.

With a larger and more influential brand, the American apparel industry is still unable to get out of China. The industry needs to acquire cross-border electricity providers, and the layout of the global market is almost a dream.

By the end of 2013, the 100 round trousers industry had a total of 1640 stores, with a revenue of only 446 million yuan during the same period.

Cheng Weixiong, general manager of clothing industry expert and Shanghai Liang Qi Brand Management Co., Ltd., told reporters that the industry is mainly based on its offline stores, and in recent years, the layout of cross-border e-commerce business has been biased toward its main business direction.

In Cheng Weixiong's view, the strategy of the 100 round pants industry is not clear, and its multi investment in cross-border electricity providers is to seek capital operation.

According to reporters, as early as last July, the hundred round pants industry invested 1 billion 32 million yuan to invest in the global easy purchase, and entered the cross-border electricity supplier market.

However, when it comes to it, investment across the border business enterprises has not greatly helped the performance of the 100 round trousers industry.

According to last year's three quarter report, 100 round pants industry's operating income in the three quarter of last year was 89 million 436 thousand yuan, down 24.97% compared to the same period last year.