On The Lantern Festival, Business Day Looks At Women'S Day.

The influence of time embarrassed the Lantern Festival. Some people said that the Lantern Festival is not a holiday, but also a normal commuting. Bad luck and even overtime, there is not enough time to celebrate. So there is no special plan, and women's Day is just weekend. It's suitable for traveling together and shopping.

Ms. Wang has worked in Beijing for two years. Her hometown is in Gansu. She told the new China life channel that women's Day is more desirable than the Lantern Festival. "Lantern Festival should be with family. But there is no vacation for the Lantern Festival. It's impossible to go home. Simply eat the Lantern Festival." When it comes to women's day, you have to give yourself a good reward. There are many activities in the mall. It's better to go shopping with some sisters. "

I do not know when the festival has been replaced by the "Shopping Festival", and the festival atmosphere is often reflected in sales. When it comes to festivals, the major electricity suppliers will launch corresponding promotional activities to attract consumption. This year's Lantern Festival is separated from women's day by only three days. Although the Lantern Festival is a traditional Chinese festival, businessmen obviously show the preference for women's day.

The life channel of new China visited the major e-commerce websites, and found that the major e-commerce providers were pushing women's Day activities. There was little activity of Lantern Festival, and the date of activity was mostly around March 8th. For example, Jingdong and Suning.com They aim at cosmetic products for promotional activities, and Tmall sells mainly products. clothing The main items are luggage, shoes, hats and mother and baby products. The activity date is chosen to skip the Lantern Festival directly, and the promotion date will be set from March 6th to March 8th.

In the major supermarkets, besides the Yuanxiao counters related to the Lantern Festival, others were also overtaken by the "38 special benefits", and deliberately took the "38" figure as a selling point. Some played the lowest price of 38 yuan, while others played the lowest 62% off. According to the supermarket staff, "the consumption of women's day has been very good in recent two years, and the consumption of Lantern Festival is often less than expected. On Lantern Festival, consumers choose a single commodity, mostly for the Lantern Festival, with limited sales. On women's day, toiletries and other daily necessities are selling well.

In the early spring of March, women's wardrobe is also called "Ao Ao" waiting for new changes. Businessmen invariably regard women's day as the opportunity for the first time to compete in the market after the year, and they are trying to tap the "consumption of her". It is reported that modern women have more income and more opportunities, and often grasp the financial power of their families. They advocate "work is to enjoy life better". They like shopping and become an important group of consumption. Female sex consumer demand The vigorous development has led to a series of new consumption trends, providing unlimited opportunities for businesses, and naturally more favored by businesses. Most of the top three companies in Taobao today are related to women. They are jewelry like "powder crystal", clothing "2015 spring new women" and "women's bottoming shirts". Many netizens also say that women are more than half the sky in online shopping.