7-11 Parent Company Launches Women'S Clothing Series With Jean Paul Gaultier

The master of fast fashion brands

The method of play began to be imitated by cross-border enterprises.

7-11 parent company Seven & I Holdings has announced that it will launch a series of women's clothing with the famous French designer Jean Paul Gaultier, which is expected to be launched in October this year.

this

The series will be sold in October at the 45 Ito Ito Hall (Seven Yokado) shops and 24 SOGO SW department stores (Sogo & Seibu) in Japan, under the banner of Seven & I.

It is reported that the women's clothing series is "

The products include coats, tops, trousers, dresses and accessories. There are 50 single items priced at 3900-2.9 yen, or about 200-1500 yuan.

In October, it will visit the two major sales channels of Ito's Seven and I's department store.

In the same period, a new Seven and i shopping website was launched for the series of garments.

In addition, 1.7 000 7-11 convenience stores in Japan also support the collection of this series of garments.

The industry believes that through the designer cooperation series to bring out the brand new practice, is Seven and I company's intention to enter the fashion industry prelude, the company's own retail sales channel is the development of fashion brand unique advantageous resources.

Jean Paul Gaultier is a famous luxury designer brand in France. Hermes has 45% of the brand.

In addition, Sept Premi res is the fashion brand of Seven & I company's own brand Seven Premium, Seven Premium mainly provides many products including underwear, breakfast cereals and cat food to many 7-11.

The cooperative series will be launched with Sept Premi res.

Related links:

From 2010 to 2015, the growth rate of men's clothing sales has far exceeded that of computers, cameras and food.

This is a statistical data from IbisWorld company, a survey company. You may easily retort that it is not because the number of people who buy men's clothing online is very small. This view is very correct.

As IbisWorld Will analyst McKitterick said, cameras and other electronic products have been flooding the Internet for many years, and the online men's wear market is far from saturated.

Like the men's market, the electricity supplier category, which is regarded as the next Flashpoint, is a grocery store. But from the current data, it is far from the expectations of the electricity suppliers.

Thus, under the influence of various factors, the sales growth of male clothing has reached the top.

On the other hand, according to IbisWorld's prediction, the sales growth of men's clothing will remain the lead for the rest of the ten years.

But there are also more important reasons, which objectively promote the growth of men's wear online market.

Nowadays, many clothing brands have realized the growth trend of men's fashion consumption.

And their way of dealing with the fashion business, such as the Western Cowboy brand Need, has recently started collaborating with the buyer's fashion e-commerce Farfetch (Farfetch has just been valued at $1 billion), allowing men to buy Jeans, flannel and top sports pants online.

In addition, compared with the past, the current electricity supplier is more mature in terms of delivery, payment and online experience, and male consumers are more efficient in pursuit of efficiency. After these improvements, the adaptability to online shopping will also be greatly enhanced.