Textile And Garment Industry Japan's Big Household Industry: Business Management Behind The Hot Sale Of Parity

The downward trend of Japanese economy continues, but in the large household industry, the retail business of parity parity household products headed by Muji and bird still achieves high growth in performance and stock price: Muji has achieved V performance in 2001, and the stock price has entered a fast rising range. The bird has been increasing income for 20 consecutive years, gaining 14 consecutive years, and its share price has increased by nearly 22 times in the past 25 years.

To sum up the success of MUJI products, accurate home positioning and refined product design are only the foundation; the key to continuous success is to deepen the reform of the internal management system and to institutionalize the reform.

In addition, reform will test the executive ability of enterprises.

Based on parity and location, the MUJI products grew rapidly from 1990 to 1999, and revenue increased from 24 billion 500 million yen in 1990 to 4.3 times, and net profit increased by 150 times.

2000 years before and after the big business disease highlighted, net profit fell sharply downward adjustment, after a two-year growth rate is positive.

In addition to the basic measures such as cleaning up inventory, many standardized pformations including standardization of store operation and standardization of headquarters business were implemented. Focusing on the improvement of execution, details were refined to streamline document processing, visual management and so on. Through the overall pformation of store operation, warehousing and logistics, procurement, store leasing, and headquarters business, the management sales expense rate was controlled within 30%; the self built retail analysis system integrated the original data system to achieve a high degree of control over the terminal situation.

Since the financial crisis, Muji has built up a large overseas storage center to realize the sale of real estate through overseas business of China and other places, and launched mobile APP to achieve the drainage of offline stores.

The location of bird like parity large home stores complies with the trend of the consumer market; the vertical integration mode of manufacturing, logistics and sales provides protection for commodity price strategy and quality control.

Like birds in Japan, the first to introduce home fashion and the whole

The concept was quickly pulled out of the top of the household industry; there was a high degree of participation in the whole process of commodity planning and design, raw material procurement, production and manufacturing, logistics and warehousing, product sales and marketing promotion, and 80% of the goods developed by itself.

At present, there are procurement centers in 15 countries around the world, and overseas production accounts for 70% of the company's sales volume. A sound logistics distribution network is built to ensure the supply of goods and reduce the cost of logistics.

domestic

The industry has gone through the pformation of foreign trade, brand operation and franchise. The channel has also been developed from department stores in 90s to brand counters and roadside stores.

Tracing back to the development history of home textile leading enterprises, it is precisely the courageous pformation of many key time points that makes the company turn around and promote the overall upgrading of the domestic textile industry.

We believe that in the foreseeable future, the home textile industry will also undergo continuous pformation and adjustment, and will be able to complete the development of the home textile industry.

And so on.

The new industry direction is not only parity, diversification and brand diversification, but also more importantly, the upgrading of terminal retail capabilities, internal management systems and supply chain resources.

Investment suggestion: 002293.SZ will join in the pformation of direct battalion to enhance terminal control, internal reform to upgrade management level, and actively promote the extension of new home formats. 002327.SZ's direct store has a high proportion, and the overall pattern of home ownership with multiple features is improving.