Sports Industry And The Trend Of "Marriage"

ISPO SHANGHAI has organized a new salon of more than 20 trend sports brands, retailers, commercial real estate and media in the new fitness fitness training hall Running Cat to explore the new needs of the new consumer groups. How should brands and retailers respond to the problem and how to better choose the promotion channel?

CHUMS and THE THING brand leader: trend DNA brand or sports DNA brand is taking place across the border and blending, but all roads lead to the same goal, advocating that young urban groups get out of the open air and no longer shrink from the fantasy landscape in the city.

BELLE International's sports business line has recently launched 700 shops in Kunming, 1903 square meters of the Park Sports Park, a large number of sports and leisure brands at home and abroad, shop image beyond the traditional sports shop vision, adding more fashionable design elements. As early as 2009, sharp has been keen to explore the market prospect of the trend shop, and set up the FOOTMARK store. YYports, which is also famous for its brand vision, has appeared in every SHOPPING MALL and has been seeking distinctive retail brands. It is committed to providing personalized, full range of sports products to young consumers.

　　 Joy city Storefront Floor Manager: a forward-looking trend buyer shop for China's retail market Differentiation The trend brands, which have gathered many fashionable and mixed sports elements, have gathered the new generation of customers after 85 and 90, and become one of the most potential business models in the retail market at present.

The Republic of Korea Clothing and love group The buyer manager of FOLDER, the fashion brand collection shop, has the demand of modern lifestyle: sports, fashion, fashion and sports. Functional and fashionable life began to blur development. On the one hand, the brand is in cross-border integration, on the one hand, it is refined and refined. Both of them seem contradictory, but they actually affect consumers' subdivision.

General manager of Ou LAN: the high-end retailers are very optimistic about the market prospect of the trend sports category. They are scrambling for the layout of the trend shop and buying shop market. They are looking for a brand with more potential in the future retail market.

FOSS multi brand collection Shop Leader: from a retailer's point of view, when it comes to combination store goods, it is looking for differentiated products. Of course, it should be consistent with store owners. Some products that may not be enough to support their own open brand stores but have a fixed audience can be included.

WTF and SKULLCANDY responsible person: fan community as a divergence point, through the transmission of cultural elements and sportsmanship, brand soul embedded in the trend of sports products, so that players feel the FUN.

When jogging, hiking, cross-country and other sports have become the popular lifestyle of urban people, sports DNA brand popular products are becoming more and more popular with the attention of the fashion people. "Sports lifestyle" has become an indispensable spiritual attitude in people's lives.