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Sanfo Outdoor: Return To Robust Growth

2016/4/27 10:30:00 23

Sanfo OutdoorPerformanceBrand Strategy

Sanfo outdoor 2015 annual performance report shows that total business revenue is 328 million, an increase of 12.52% over the same period last year, net profit of 31 million yuan, an increase of 11.18% over the same period.

On the basis of the existing 34 stores, it is estimated that in the next 2 years, the company will open 29 new stores and enter the rapid expansion period, and the revenue is expected to maintain a growth rate of about 20%.

The company's sustained and solid cooperation with a large number of high-quality domestic and foreign brands, as well as the trinity of multi-channel direct support and club based mode, ensured the two digit revenue growth in 2015.


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In the environment where consumer demand has not yet recovered significantly, clothing consumption has basically continued the weakness of last year. Not only the luxury goods industry is facing a trend of closing stores, but also the same dilemma as the garment industry in the mainland of China.

Most of the clothing listed companies have announced their earnings in 2015. In the public clothing companies, sports performance has generally increased, and the market has seen strong signs of recovery.

The performance data in other areas increased year by year.

In the market saturation, consumption slowdown, the impact of the electricity supplier, many traditional clothing stores are facing the tide of closing shop.

Many companies are seeking pformation to expand their business.

But the apparel industry has not yet come out of the cold winter background, so the pformation of local garment enterprises will face many problems.

At present, more than 80% clothing companies listed on line and offline, including Semir, YOUNGOR, Busen shares and so on.

According to the statistics of the 20 clothing companies listed in 2015, the 2015 performance of most garment enterprises has achieved growth. Among them, Anta and YOUNGOR, which account for 11 billion 126 million billion yuan and 14 billion 505 million yuan in revenue, are 6 and 6 respectively.


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