Mogujie.Com And Beauty Say That Half A Year Is Still The Focus Of Women'S Market.

Let us all make half of mankind happier.

That's my goal. "

After six months of merger with beauty, mogujie.com CEO June said this week at a press conference announcing the name of the new group.

In the morning of January 11th this year, the beautiful language and mogujie.com team released their internal mail separately, officially announcing the merger.

Today, the two companies announced the merger of the new group called "beautiful union group", its three brands mogujie.com, beauty and the world's independent operation, covering different ages of female consumer groups.

Mogujie.com CEO June is the new company CEO.

June introduced mogujie.com to 18-23 year old young women with a price of 100-200 yuan, while beauty said it was mainly faced with 23-30 year old white collar users.

The platform is mainly aimed at the new rich class, with an average customer price of more than 1500 yuan.

After removing the weight, mogujie.com said the three platforms had more than 200 million registered users, with more than 15 million active users per day.

"The biggest difficulty in making mogujie.com is that the young girls on this platform will grow up. What should we do when they ask for higher price and brand requirements?" June said that mogujie.com has tried a lot to try to cover more female white-collar users, but it is not easy to expand the user base on a platform.

Today, after merging with the beauty and Amoy world, several platforms form collaborative relationships for different users to provide different products and services.

In June's words, it is "half of the human beings who think they are girls."

In addition to the three main e-commerce platforms, the newly established beauty union group also covers the fashion information media platform MOGU, the special commodity platform "tomato scrambled eggs", the offline life integration store MOGU Station, the red broker platform UNI and the brand integrated marketing communications company shark.

What June is looking for is a large number of brands that may appear in the next two years, trying to promote the cooperation between the red man and the shops.

Growth.

Under the "red man" mode, they also invited overseas Chinese social media red people to enter the community. Recently, Instagram red man Playz and Japanese model Mizuhara Kiko also settled in beauty.

But the group of users watching the beauty union group is big enough.

Platforms, small and new vertical businesses are all in the highly competitive market.

The two similar companies ended their competition by merging, but the women's market has always been the goal of Taobao, Tmall and even Jingdong. Mogujie.com's goal of "taking care of half of mankind" is not an easy task.