Big Size Women'S Clothing Will Become Nordstrom And Ralph Pucci Business Strategy

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Boundary for "big code"

"Consciousness has improved, but before it was more."

And the media's publicity stunt, but recently, the famous American department store Nordstrom began planning to put it on the agenda.

According to the world clothing and shoe net, Nordstrom has developed a new strategy to enhance its business scale, which is aimed at the big size clothing that has just begun to be valued or is still stacked in the corner of the shop.

Nordstrom, founded in 1901, was originally a small shoe store opened in Seattle. It became a fashion retailer on the west coast of the United States after landing on the stock exchange in 1971.

Later, more and more stores were established in many states, and the merchandise sold was redesigned. With good reputation and service, it has developed into an upscale department store everywhere in the prosperous area of the United States.

This time, according to the company's internal news, Nordstrom will add an innovative series of "size tolerance" in the new works released this autumn, and the "big size women's clothing" is the core.

In addition, it is also working with Universal Standard, a large size women's Monopoly brand in New York, and Ralph Pucci, a home company, to introduce more brands into the "big size women's clothing" program.

Before that, Ralph Pucci once launched an interesting exhibition called Sizes, which specializes in customizing and displaying large, healthy display models.

"We are working to provide customers with a broader size and want to provide them with the best products, so this plan will include some exclusive brands and specific distributors."

"We believe that the cooperative relationship with Universal Standard will provide us with an opportunity to better serve our customers and make our brand more inclusive," says Nordstrom executive vice president and Tricia Smith, a commodity manager.

Nordstrom will first launch a new series of flash shops in 6 shops in Chicago, Seattle, Washington, D.C. and so on. There will also be a plan to sell online on the Internet.

At the same time, in order to cooperate with clothing, Ralph Pucci will launch 16, 12 and 8 yards of large size display models in the second half of the year.

"Normally, the size of the display models required in the retail market is 2 yards, but we want to display all sizes."

Pucci said last year, in collaboration with Rebecca Moses, made models with different postures, chest circumference and skin color, and wanted to respect consumers of different races.

Although no large size model was made at that time, it laid the foundation for this plan. "

In today's clothing industry, clothing retailers rarely pay special attention to the needs of fat people. Usually, large size models keep their heads unchanged and only change their size.

The previous interface has been reported TOPSHOP British shop because of the display model too thin, causing consumers to buy home clothes doubt; similarly, the large size of the mannequin also because of too ugly, give consumers a certain psychological gap.

This Ralph Pucci will use modern technology to change the big code models from head to toe. The models wearing Universal Standard dress will be exhibited at the Pucci exhibition hall on eighteen street in early September. Nordstrom also hopes to change people's prejudice against fat women and big size costumes.

Not only is the model not beautiful, but also the Universal Standard founder Waldman, who often buys large size clothing, says that "it is difficult for general clothing stores to place large size clothing freely. They usually pfer the clothing to the top of department stores, and even use different lighting lights to give people a very unnatural feeling.

Nordstrom is different. He displays these large size women's clothing by displaying other normal size clothes. Even the fat consumers are not "special care", which I like very much.

Waldman also said that it will work with Nordstrom to start a two month tour of 12 cities, and display a large number of clothing to more obese people who are often overlooked by fashion in a series of flash shops.

In addition to promoting this plan, Universal Standard will also look for new model faces during the tour to prepare for future activities.

Although the brands such as Forever 21 and UNIQLO are related to clothing with large size, it is hard to say whether the concept of big size women's clothing promoted by Nordstrom and Ralph Pucci can change the obesity group that has always been discriminated against by mainstream fashion. However, at least from the point of meeting market demand, this innovation should become a business strategy welcomed by overweight women.

More interesting reports, please pay attention to the world clothing shoes and hats net.