Textile And Clothing: High-End Consumption, Steady Luxury Consumption, Obvious Return Effect.

Optimistic about China's high-end consumer prospects, consumer reflux is obvious, luxury brands to accelerate the entry of domestic e-commerce platform.

Although the overall retail sales in the 1-4 months of this year did not show a significant rebound compared with the slowdown since the second half of last year, the stability of the company was obvious. Most luxury brands continued to achieve good growth in the first quarter. Accelerating the entry of the electricity supplier is one of its performance indicators that are optimistic about the domestic high-end consumption.

LVMH Group executives said at the meeting this week that the Group believes that LV's demand in the mainland is still at its all-time high.

At the same time, domestic consumers' consumption and return to luxury goods are obvious. Therefore, the mainland's growth rate is much higher than that of Hongkong and other countries such as Japan, Japan and South Korea, and even Europe and America.

Take the group Tiffany, which released its 2019 quarter results this week, for example, the group said its revenue from tourists dropped to 25%, with Chinese tourists dropping even more.

The impact of China's luxury consumption reflux has been greater, prompting luxury companies to pay more attention to the mainland market since last year, so as to speed up their entry into the domestic electricity supplier platform.

Prada is one of the representatives and has been active in China recently.

In May 29th, Prada group reached a cooperation with temple library and began to provide products of Prada and MiuMiu on the platform of monastery in June. This is also the first time that Prada has cooperated with China's e-commerce platform.

This week, Jingdong announced cooperation with Prada group. Prada, MiuMiu and CarShoe will be officially settled in 618, and will launch 2019 new products in autumn and winter simultaneously.

The group's growth in China is significantly lower than that of LV, Chanel, Gucci, Herm s, Burberry, Dior and so on, which is partly due to insufficient expansion of the electricity supplier, and not enough profit from the huge domestic e-commerce flow.

For luxury brands, expanding business in China is a double-edged sword to improve sales and influence the scarcity of brands. However, under the influence of huge traffic volume, most brands still choose to embrace e-commerce.

As a pioneer of luxury brand e-commerce, Burberry pioneered the official online shopping mall, and settled in Tmall, Gucci, LV and Herm s in 2014.

Last year, the pace of luxury brand entry significantly accelerated. Kai Yun group's YSL, AlexanderMcQueen, Pomellato, as well as LVMH group's Chaling, ESCADA and SWAROVSKI all settled in the domestic electricity supplier platform. After the mainstream brand took the lead in completing the test, the small and medium brands and sub cards were also launched.

By this year, luxury brands have expanded their electricity business in China. According to the associated business network, since April this year, an average luxury brand has entered Jingdong every week, such as the core brand of swarkey group, Tissot, France's SMCP group's Sandro and Maje.

Up to now, about 90% of the international top luxury brands have opened e-commerce business in China. LVMH group accounts for 8% of China's electricity revenues, while the group accounts for 9.4% of its electricity supplier, which is even higher in China.