Govan KIDS Warm Winter Action: Heijin Football And Tibetan Heijin Pass Love And Hope

In this cold winter, Govan KIDS It warms people's hearts in its unique way. At the 2024 winter garden party of Shanghai high-end kindergartens held on November 9, Govan KIDS attracted people's attention with a special black gold football. This is not only a football shooting game, but also a part of Govan KIDS' warm winter action. The Heijin football plan and the public welfare action of Heijin in Tibet are vivid expressions of the brand concept of Govan KIDS "born to protect the warmth of children".

Activity site of garden party

Black Gold Football Plan: Long Teng's Football Dream

The story of Black Gold Football originates from Govan KIDS brand Mulan, the person in charge, donated to Yushu Welfare Home more than ten years ago. During the Yushu earthquake in 2010, the orphanage was praised as the "most excellent welfare home" because of its solid construction, which protected the lives of 105 orphans. Thirteen years later, the children of that year have grown up. They have kept in touch with Mulan and jointly witnessed the brand concept of Govan KIDS "born to protect the warmth of children".

In 2023, Govan KIDS' "Warm Winter Action" public welfare plan, proposed by Mulan, funded the Tibetan football youth training team. Inspired by the Chinese dragon, Govan designers elaborately designed the black gold football, which symbolizes the "dragon rising youth". In 2023, through establishing contact with children in Yushu Orphanage, Govan KIDS successfully donated 200 soccer balls to Tibetan youth training teams, laying the foundation for follow-up donation activities.

At the garden party, the children were playing black gold football

This year, Govan KIDS' black gold football was supported by stars and talents. Tian Liang and his daughters Tian Yucheng, Li Hao, Zhou Zhou, the former host of CCTV Children's Channel, Xiao Lu, Zhen Zhen, Zhang Yicheng, New Oriental Live Studio and others jointly donated black gold football and Gofan children's goose down clothes.

This football was also loved by children. On November 9 this year, at the kindergarten fair in Shanghai, the front row of the football shooting game provided by Govan KIDS was full of children, and older children were running after the football. A child held a football and refused to give up. When his mother wanted to buy it, the staff gave the boy a gift.

It is understood that last year Gao Fan Heijin Football donated 1200 soccer balls to seven schools, including the First National Complete Primary School in Qumalai County, Yushu, the Central Boarding School in Longbao Town, Dejiling Primary School, and the First National Middle School in Chengduo County. This year, Govan KIDS will continue to cooperate with the anchor to donate Heijin Football, which is not limited to Tibetan areas, and will donate to more schools in need of football.

　　 Black Gold in Tibet: Inheriting Tangka Skills of Intangible Cultural Heritage

Govan KIDS' public welfare actions are not limited to the Black Gold Football Program, but also include the "Black Gold in Tibet" public welfare actions. On October 10, 2024, at Shanghai International Fashion Week, Govan KIDS and 92 year old Thangka master Gamadler jointly launched the "Tibetan Black Gold" public welfare action to support Yongguoma Youth Vocational Training School in Yushu Prefecture, Qinghai Province, and inherit the intangible cultural heritage of Tibetan areas Thangka art.

Batu and Bogu wear black gold

This friendship spanning thousands of miles also began in Yushu's "Most Cow" Welfare Home, where Dawa and Zhuoma were children. They once took a Thangka from the Yellow God of Wealth as a blessing gift. After more than 30 hours of turbulence, they escorted it all the way to Shanghai to give it to Mulan. This pure friendship, like the Thangka in their hands, is invaluable. Then Mulan took this Thangka with her when she came to Gaofan KIDS as the leader. Mulan learned that Dean Dale of Yushu's "Best" Welfare Home often funded Yushu Yongguo Youth Vocational School.

Yushu Yongguo Youth Vocational School is located at the junction of Qinghai Province and Tibet. The conditions are difficult, but students here learn Thangka skills for free, and inherit Tibetan culture and skills. In 2024, Govan KIDS launched the "Tibetan Black Gold" public welfare action. Govan KIDS donated part of its sales to schools by selling the "Tibetan Black Gold" series of children's clothing to support the inheritance of Thangka intangible heritage.

This public welfare action of Govan KIDS is a tribute to the Thangka art in Tibetan areas, and also a realization of Dean Del's last wishes.

The two public welfare actions of Govan KIDS not only bring warmth and hope to children, but also make contributions to the protection and inheritance of intangible cultural heritage. Moreover, through the influence of stars and anchors, these public welfare actions have been more widely spread and supported. Govan KIDS shows the sense of corporate social responsibility, and also conveys a message: every love can bring changes to the world.