Innovation Leads The Future Of Digital Intelligence, And The 6Th China Men'S Wear Summit Forum Is Held In Wenzhou

At present, the curtain has opened for further comprehensive reform. China's textile and clothing industry has embarked on a new journey to enable the construction of a modern industrial system with new quality productivity and realize the transition from a manufacturing power to a fashion power. The men's clothing industry, which integrates scientific and technological innovation, fashion creativity and green development, is becoming an important field and position for building a modern industrial system of textile and clothing.

In order to accelerate the cultivation and development of new quality productivity centered on scientific and technological productivity, fashion productivity and green productivity, and promote the transformation and upgrading of men's wear industry, on November 27, The 6th China Men's Wear Summit Forum and 2024 Annual Meeting of Men's Wear Professional Committee of China National Garment Association It was held in Wenzhou Elephant City International Fashion Center (Phase III).

This forum is under the guidance of China National Garment Association, sponsored by the Men's Wear Professional Committee of China National Garment Association, supported by Wenzhou Garment Industry Chain Office, Wenzhou Garment Chamber of Commerce, Wenzhou Garment Industry Alliance, Ouhai District Garment Industry Association, undertaken by Wenzhou Elephant City Business Center Co., Ltd., Wenzhou Institute of Aesthetics and Economics of Beijing Institute of Fashion, Ouhai Institute of Zhejiang University of Technology Co organized by Zhejiang Garment Industry Association.

　　01 Jointly seek a new chapter of development and build new industrial advantages

With the theme of "Innovation leads the future of digital intelligence", this summit forum will jointly exchange and discuss the direction and path of innovative development of China's men's wear industry in the new era, and promote collaborative innovation and win-win cooperation across the industry chain.

　　 Xie Qing, Executive Vice President of China National Garment Association, Jiang Hengjie, Consultant of China National Garment Association, Feng Dehu, Chief Supervisor of China National Garment Association and President of China Textile Planning Research Association, Jiao Pei, Full time Vice President of China National Garment Association, Hu Xiaoli, Member of the Standing Committee of Wenzhou Ouhai District Committee, Director of Publicity, and Head of the Garment Industry Chain, Chi Huijie, President of Wenzhou Garment Chamber of Commerce, Chen Qixiang, Secretary General of Wenzhou Garment Association, Chen Longqiu, Chairman of Wenzhou Garment Industry Alliance and Chairman of Wenzhou Elephant City, Zhao Yabin, Deputy Secretary General and Director of Membership Department of China Garment Association, Zhang Xun, President of Henan Garment Industry Association, and Huang Meiqing, Secretary General of Taizhou Garment Association Leaders and guests from all over the country, as well as vice chairmen and representatives from consultative conferences, men's wear professional committees, well-known brands in men's wear field, high-quality manufacturing enterprises, e-commerce enterprises and other relevant people attended the summit forum.

　　 Liu Xiaoqing, Deputy Secretary General of China National Garment Association and Chief Editor of China National Garment Served as the chair of the Summit Forum.

In recent years, Ouhai, as an important town of Wenzhou's clothing industry, has seized on the general trend of digital development of men's clothing industry. Hu Xiaoli, member of the Standing Committee of Wenzhou Ouhai District Committee, director of publicity, and head of the clothing industry chain express, The opening ceremony of CHIC2024 Custom Show (Wenzhou Station) was held in the morning, and this afternoon ushered in such a high standard men's wear summit forum. Oujiang will seize the important opportunity to strengthen exchanges and sharing around the future trend of intelligent development, continue to expand the fashion brand matrix of Wenzhou and Ouhai men's wear industry, and strive to build a national leading and world-renowned fashion industry capital.

For the clothing industry, the development of new quality productivity and new vitality of the industry is to transform and reshape scientific and technological productivity, cultural productivity and green productivity, and form a new potential energy of high-tech, efficient and high-quality industries. Xie Qing, Executive Vice President of China National Garment Association In his speech, he pointed out that in the new round of scientific and technological revolution and industrial transformation, the men's wear industry should build new advantages in industrial development through the following three aspects: driven by scientific and technological innovation, and constantly improving the digital and intellectual level of the whole industrial chain; Cultural confidence empowers, and constantly improves the international influence of men's wear brands; Driven by green responsibility, it constantly improves the value of industrial sustainable development.

　　 Liu Xin, Director of Industry Department of China Textile Industry Federation and Vice President of Industrial Economics Research Institute Under the title of "Operation Trends and Prospects of China's Textile and Clothing Industry in the New Situation", the paper shared the development overview of China's textile and clothing industry, the operation characteristics of China's textile and clothing industry in 2024, and the development trend of the textile and clothing industry. Looking into the future, she predicted that the economic operation would be under pressure to repair, and the overall growth cycle would still be low; The domestic market may return to medium growth, and the role of "ballast" continues to consolidate; The international market demand is slowing down, and the export environment is facing greater pressure; It is difficult to significantly increase the willingness to invest, and intelligent manufacturing and green transformation are still the focus of investment.

02 On the Change of the Dao Industry, Towards Wisdom, Towards a New Future

The long-term path of Chinese brands is to keep the right and create new ones, Xu Chengming, Vice President of Supply Chain of Jinba Men's Wear (Shanghai) Co., Ltd The sharing of is based on the theme of "Keeping the Right and Creating New Momentum for Brand". He believes that different brands have different beauty. Sticking to the differences of quality and culture, and constantly enriching the connotation of the brand, is even more valuable beauty. Powerba is renovating Chinese jackets with Chinese culture, creating its exclusive oriental style aesthetics, and forming a differentiated competitive advantage. Relying on the power of "digital intelligence", Powerba Men's Wear will continue to explore new experiences brought by technological innovation for clothing.

Innovation is the key driving force to promote the sustainable development of the brand. As a participant in the formulation of the national suit and coat standards, Jotun takes the lead in advocating the occasion dress culture, and through the full scene matching service of "heart, body, and field", meets consumers' dress needs in different occasions. Shen Chao, General Manager of Zhejiang Qiaodun Clothing Co., Ltd With the title of Consumer Insight and Brand Loyalty Construction, he shared key data such as men's clothing market size, market concentration and consumer groups. He said that understanding consumers' emotions and psychology is the basis of all brand marketing. Jolton has a perfect membership system and community activities, and leads the development trend of China's men's wear industry by continuously holding activities such as the Chinese Gentry Dress Culture Festival.

What should a quality supply chain do in today's complex and changing environment? Liu Wencheng, Chairman of Lihua Fashion Clothing (Shenzhen) Co., Ltd In the sharing of "How to enhance enterprises' ability to adapt to the market in a rational environment", it was stated that "integrated" business strategies should be established with brand names to jointly face crises and challenges. In addition, the enterprise also needs a "profit oriented" business layout to ensure the economic benefits of business development; Strengthen product R&D and technological innovation to improve product competitiveness; Implement the talent innovation strategy to effectively acquire and cultivate the required human resources; The refocused business model focuses on core business, core expertise, core markets and core customers.

The development of science and technology will not change the essence of the clothing industry to provide consumers with the best products and services. Industrial digitalization is the trend of the times and industrial development. Xu Bingshun, General Manager of R&D Center of China Garment Science and Technology Innovation Research Institute With the title of "New Quality Thinking, Intelligent Manufacturing and Future Digital Technology Enabling the Upgrading of Men's Wear Industry", we shared the current situation of digital application in the clothing industry, the application trend of AI in the clothing industry, and the business scenarios and evaluation standards of intelligent manufacturing in the clothing industry. He said that China Garment Science and Technology Innovation Research Institute will work with 500+scientific and ecological enterprises to provide consulting, diagnosis, planning, implementation and training services for the digital transformation of the garment industry, and contribute ecological power to the digital transformation of China's garment industry.

"The design of clothing is the carrier of culture and art. In terms of structural design, Chinese clothing must start from the deep cultural connotation, and cannot become superficial." Zeng Fengfei, founder of ZENGFENGFEI brand of Xiamen Shangzhiyuan Industrial Co., Ltd In the Application of Chinese Traditional Costume Culture in Modern Costume Design, he shared brand cases from the aspects of color, pattern, material, traditional handicrafts, etc. He emphasized that the so-called "inheritance of tradition" and promotion of traditional culture are mainly to creatively use traditional spirit and skills in serving modern life, rather than simply copy and reproduce history.

03 Collaborative innovation promotes development, and industrial ecology co exists

In order to further plan the development blueprint of China's men's wear industry, the 2024 annual meeting of the Men's Wear Professional Committee of China National Garment Association was held as scheduled after the Summit Forum.

　　 Zhao Yabin, Deputy Secretary General and Director of Membership Department of China National Garment Association, Secretary General of Men's Wear Professional Committee Preside over the meeting.

At the meeting, Jiao Pei, full-time vice-chairman of China National Garment Association and director of men's wear professional committee Make the work summary and 2025 work plan report of the Men's Wear Professional Committee. The work summary reviewed the main work done by the Professional Committee of Men's Wear in the past year, including basic services, the work of changing the term of office, and organizing a delegation of Chinese garment entrepreneurs to visit the UK, the China (Shengze) Clothing Industry Chain Supply and Demand Matchmaking Conference, the 2024 China Shirt Industry Development Conference and the Yiwu Digital and Intelligent Clothing Industry Community Promotion Conference The 6th China Men's Wear Summit Forum and 2024 Annual Meeting of Men's Wear Professional Committee of China National Garment Association and other activities.

In the coming year, the work of the Professional Committee of Men's Wear will aim to comprehensively promote the healthy and sound development of the men's wear industry, actively promote digital intelligence manufacturing innovation technology in the industry, strive to promote brand building, and help enterprises practice the concept of green, low-carbon and environmental protection. Build a valuable and efficient cooperation and exchange platform for men's wear enterprises through professional forums and exhibitions; Improve the level of skilled talents in the industry through a series of trainings; Through a series of visiting activities, the exchange, learning, communication and cooperation between garment enterprises were strengthened, and the product image and brand influence of men's clothing enterprises were improved through the joint brand release show, so as to promote the high-quality development of the garment industry and build a modern garment industry system.

At the meeting, the relevant matters of the Professional Committee were also notified. Wu Long, the deputy director of the Department of Fashion Engineering of the School of Fashion and Art Design of Xi'an Engineering University, was added as the deputy chairman. His participation will add vitality and motivation to the Professional Committee of Men's Wear.

In the exchange speech segment, the vice chairman and unit representatives took turns to speak. They discussed the current situation, challenges and trends of China's men's wear industry from the macroeconomic environment, consumption trends, design and research and development, brand building, channel innovation, upstream and downstream collaboration of the supply chain and other aspects.

They agreed that the current consumption habits of consumers have changed, and brands and enterprises should optimize the supply chain, take innovation as the driving force, and use new products, new tools and new channels to reconnect with consumers. At the same time, it is necessary to empower men's clothing design with cultural connotation and artistic value, adhere to making high-quality men's clothing products, and not be expelled by bad money. In addition, the representatives also put forward a number of suggestions for the future work of the Men's Wear Professional Committee. For example, they hoped that the Men's Wear Professional Committee would strengthen professional training and cross-border exchanges and cooperation, connect with associations, chambers of commerce, government and other resources, support men's wear brands and enterprises to become better and stronger, enter overseas markets, and promote the high-quality development of China's men's wear industry.

"Everyone should be firm in confidence and actively face the future." Jiao Pei, full-time vice-chairman of China National Garment Association and director of men's wear professional committee At the end of the meeting, it was concluded that the Association held activities in different regions, which also wanted everyone to increase their wisdom and strength in exchanges, and stimulate the potential and vitality of industrial chain cooperation in innovation. At present, some activities held by the China National Garment Association have been extended to participate in international top events with China's strength. As for the development of e-commerce, he believes that e-commerce is gradually standardized and more in line with the new concept of consumers. Men's wear brands and enterprises should pay attention to internal improvement and external expansion. Only by combining internal and external training, can we seize the opportunity and do better when the market turns better in the future.

The 6th China Men's Wear Summit Forum and 2024 China Fashion Association Men's Wear Professional Committee Annual Meeting is a series of activities of the 2024 China (Wenzhou) Men's Wear Festival, the capital of China's fashion industry&the 2nd Wenzhou International Fashion Festival and CHIC 2024 Customized Exhibition (Wenzhou Station), Even the development of the entire Chinese men's wear industry has far-reaching influence and important significance.

It is worth noting that on November 26, the theme salon of Chinese customized clothing and the salon of Chinese young garment entrepreneurs were held in Wenzhou Elephant City.

The theme salon of China's customized clothing focuses on the clothing customization industry with the theme of "moving towards the new", Jiao Pei, full-time vice-chairman of China National Garment Association, Li Xin, full-time vice-chairman of China National Garment Association and director of the customization committee Work with many customization entrepreneurs to explore a new path for high-quality development of garment customization industry.

In order to gather the wisdom and strength of a new generation of garment elites and continue to promote the prosperity and development of the garment industry, Jiao Pei, full-time vice president of China National Garment Association, Li Xin, full-time vice president of China National Garment Association and director of the Customization Committee of China National Garment Association, Hou Liang, deputy secretary-general of China National Garment Association 30 members of the China Fashion Young Entrepreneurs Salon attended the annual meeting of the China Fashion Young Entrepreneurs Salon. After the meeting, members visited local enterprises Baoxiniao Holding Co., Ltd., Zhejiang Chowden Clothing Co., Ltd., and Xiameng Yijie Clothing Co., Ltd.

Wenzhou garment industry is being paid attention to by more and more people, and has become one of the pillar industries in Wenzhou. At the same time, the power of Wenzhou fashion customization has been constantly innovating, developing and making breakthroughs. On the morning of November 27, the opening ceremony of 2024 CHIC Custom Exhibition (Wenzhou Station) was held in Wenzhou Elephant City International Fashion Center (Phase III). Xie Qing, Executive Vice President of China National Garment Association, Jiang Hengjie, Consultant of China National Garment Association, Feng Dehu, Chairman of the Board of Supervisors of China National Garment Association and Chairman of China National Textile Planning Research Association, Jiao Pei, Full time Vice President of China National Garment Association and Director of Men's Wear Special Committee of China National Garment Association, Li Xin, Full time Vice President of China National Garment Association and Director of Customized Special Committee of China National Garment Association, and Member of the Standing Committee of the CPC Ouhai District Committee Hu Xiaoli, Head of Publicity Department and Head of Garment Industry Chain, Chen Shutie, Director of Wenzhou Ouhai District Bureau of Commerce, Zeng Fengfei, Designer of China Golden Summit Award and Design Director of Zeng Fengfei Garment Design Co., Ltd., Chi Huijie, President of Wenzhou Garment Chamber of Commerce, Chen Longqiu, President of Wenzhou Garment Industry Alliance and President of Wenzhou Elephant City, Ye Jie, President of Women's Clothing Branch of Wenzhou Garment Chamber of Commerce, Zhang Guangrong, President of Ouhai District Garment Industry Association, Chen Cundong, President of Rui'an Garment Chamber of Commerce, Liang Yilei, President of Pingyang Garment Chamber of Commerce Participate in the opening ceremony and jointly launch.

Innovation leads to the future of digital intelligence! The 6th China Men's Wear Summit Forum and 2024 China National Garment Association Men's Wear Professional Committee Annual Meeting not only let the guests gain valuable insights and cutting-edge trends in the industry, but also stimulated new inspiration and power in the exchange and cooperation, and had a deeper discussion and planning for the future development direction. Looking forward to the future, China's men's wear industry will move towards a more brilliant new chapter of development driven by the new quality productivity of science and technology, fashion and green.

(Source: China Garment Association)