Reflecting On Prospects, Nurtured New Students

After entering 1998, China's garment industry has entered a two-year adjustment period.

The Asian financial crisis has caused heavy losses to China's clothing exports and negative growth has occurred in exports.

To this end, the Chinese government adopted a positive trade policy. In 1999, the government allocated 20% of the textile and clothing quotas from the US, Europe, Canada and the mainland to self export industrial enterprises, opened the path for industrial enterprises to export themselves to the quota areas, and encouraged the measures of self export, and pointed out a new direction for the development of garment export.

At the same time, the issue of homogenization in the domestic market was also mentioned for the first time.

From 1997 to 1998, the textile industry carried out a large scale "inlay" in order to reverse the high deficit situation, implement the policy of reducing efficiency, reducing debt and increasing capital, optimizing structure and realizing industrial upgrading, which also brought inspiration to the clothing industry.

With the acceleration of restructuring of state-owned enterprises and collective enterprises, leading enterprises took the lead in exploring new models of enterprise system. In January 30, 1996, Shanshan was listed on the stock market in Shanghai. In January 30, 1996, YOUNGOR listed in Shanghai. Large enterprises began to reform their internal mechanism. More and more promising industry was thinking about how to go out of a better road than before.

Channel innovation, brand innovation and variety innovation are ready to come out. "Casual wear", "franchising" and "designer" have become popular words in the industry overnight.

After two years of downturn and industry, new ideas and ideas have been bred in the industry. Next, different industries are taking a different road of development.

Obviously, the Chinese apparel industry has entered the third stage -- the "platinum era", the upgrading of industrial technology, the development of the brand as the core, and the two large-scale industrial upgrading of the industry. In the technological pformation of informatization, automation and technology, the productivity of China's clothing industry has been greatly improved, and the brand power of the clothing industry has shown its charm in the light of "idea" and "capital".