Clothing Net: B2C Platform For Garment Industry

Only 50 people's clothing net, founded in September 2007, completed about 20000000 sales last year, with more than 200 thousand registered users and nearly 200 garment brands.

"Multi brand, short channel, sales mode is our current feature," said Liao Bin, President of clothing network. In particular, the sales of these about 20000000 were completed on the basis of advertising and public relations propaganda.

"More than 70% of our existing products are contracted directly from factories, and are made by way of deposit plus credit," said Hu Lizhong, director of clothing network operations. This is actually a way of closing sales.

The vision of the clothing network is not to be an online clothing mall. They hope to cooperate with the brand enterprises in depth, that is, enterprises directly run the business, that is, enterprises open their own network marketing channels in the clothing network, and the clothing network provides technical support, platform and professional planning support.

Liao Bin believes that in the field of B2C, the most important thing is to have industrial chain support.

"The biggest difficulty we are facing now is to foster the trust of online consumers. For this reason, we put forward" seven day unconditional return, fifteen days unconditional replacement, "and" fake one compensate ten "strategy. Hu Lizhong said that if we make some small brand clothing, our profit rate will reach 50%, but we will not do it. We should cultivate the trust of online consumers and build our own image.

"We are not short of funds," Liao Bin laughs. Last year, we talked about dozens of investments. The financing action will be restarted in March. "There will be second venture capitalists in August," after which the clothing network has been invested by 002095.SZ (5 million).

Editor: vivi