Tmall'S Mid Year Sales Promotion Broke Through 12 Million 600 Thousand

Following the "double eleven"

After the "singles day", which was born from a slightly sad day, broke into a "Shopping Festival" after the autumn and winter festival, B2C platforms began to focus on the hot season of spring and summer.

Jingdong's 618 and Tmall's 625 celebrate the annual celebration and the mid year promotion as a selling point, organize brand dealers to make profits, cultivate the habit of consumers purchasing on this day, and try to create a phenomenal online shopping festival.

Tmall, who has a successful online shopping festival, has led a variety of categories in a beautiful sales battle.

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In category,

With the clothing style of personality, the innovative marketing mode, and the great efforts to make profits, the fierce consumption response has just arrived.

According to statistics, 625 just after, the Tmall brand store has rapidly achieved 60 seconds of breaking 1 million 470 thousand, 15 minutes breaking 3 million of the proud sales achievement, ranking first in women's clothing category.

To open up the cat's flagship store, we can see that there are many promotional activities such as buying 2 gifts, full coupons, 4000 free sheets, low price packages, lucky bags, etc., and synchronize with micro-blog WeChat's high level interactive activities such as store treasure hunting, guessing sales, winning sales and winning prizes.

From the point of view of activity, breaking the silk is bound to give way to the greatest extent by virtue of this year's promotion of new festivals.

This is also a wise move to keep the brand on display after the cooperation between Jingdong and "supermodel".

In addition, the combination of the movie "rampage Hollywood" can see a new step in cross-border cooperation.

Only marketing.

It can not be sustained, and it is obvious that it has long been familiar with this.

Since its inception, the company has been strict with the team as the best original designer brand in China, and firmly believes that national elements are the closest elements to nature.

In addition to the design concept of independence, breaking the silk in the 625 anti season launched a super light down jacket has also attracted the attention of the author.

According to incomplete statistics, this is the first super light down garment filled with 95 big cashmere products in the history of down jacket, and the weight is only 150 grams, but it can achieve better insulation effect. This is another substantial progress made by our clothing brand in the category of down garments.

It is precisely the Chinese designer brand with the attitude of persisting in the national style that insists that the national style can be easily washed away by foreign countries and retain the love and pursuit of the primitive national spirit.

The sales of Tmall single flagship store have broken through the 12 million 600 thousand mark.

Huge data once again prove that the heavy products and marketing of the split clothing, the bold attempt in marketing means is leading the brand growth into a more mature stage.

In addition, from the steps and plans that are being launched, it can be seen that the rip and silk industry is unique in its noisy business circle and maintains its independence and self-confidence in its own pace.